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Marketing and AI Contact Center Veteran Joins Invoca's Executive Team as CMO

Former Demandbase and Replicant CMO Peter Isaacson joins Invoca after the company surpassed $100 million in annual recurring revenue (ARR) during its last fiscal year

SANTA BARBARA, CA, September 21, 2023 – Invoca, a recognized leader in Conversation Intelligence AI, today announced the addition of Peter Isaacson as chief marketing officer.  Isaacson joins Invoca at a pivotal time, as the company expands its industry-leading platform for marketers into the contact center, enabling B2C companies to combine the best of digital and human touch. He will lead all aspects of marketing and help Invoca continue its strong revenue growth as it applies AI to the full buyer journey. 

“Peter has an exemplary track record of driving growth across both the marketing and contact center industries, so we’re fortunate to welcome him to the Invoca team,” said Gregg Johnson, CEO of Invoca. “Peter’s passion for leading high-performing marketing teams will be essential to Invoca’s success as we extend our leadership in Conversation Intelligence AI, accelerate revenue growth, and deliver an outstanding customer experience.”

Isaacson joins Invoca as a seasoned marketing executive, having most recently served as chief marketing officer at Replicant, a leader in the Contact Center Automation market. Before his role with Replicant, Isaacson served as CMO at Demandbase, where he created the Account-Based Marketing (ABM) category, grew revenue by more than 9X and established Demandbase as the leading ABM platform. Isaacson also spent 13 years at Adobe as head of brand marketing, VP of worldwide field marketing, and head of the Education vertical.

“I am thrilled to join Invoca as the company continues to revolutionize the way that businesses connect with their customers,” said Peter Isaacson, CMO of Invoca. “With Invoca’s industry-leading AI, talented team, exceptional partners and unparalleled commitment to customer success, the company is uniquely positioned to build on its leadership in Conversation Intelligence AI.”

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To learn more about how Invoca's Conversation Intelligence AI solutions can help your business, request a demo at invoca.com, follow along on our blog, or browse our resources and customer case studies. Connect and engage with Invoca via LinkedIn, YouTube, Twitter, Facebook, and Instagram. 

More Information:

  • See the results you can get with Invoca: https://www.invoca.com/customers

About Invoca

Invoca is the data and AI platform that unites marketing, digital, and contact center teams to grow revenue in high-stakes purchase categories. With Invoca, marketers tie digital advertising to revenue outcomes and use that data to power AI-driven optimization and improve return on ad spend. Digital teams deploy AI agents to engage prospects, recover missed opportunities, and convert more leads. Contact centers use digital journey context to help human and AI agents close more sales and deliver better experiences.

Leading organizations, including Mayo Clinic, Mutual of Omaha, and Verizon, rely on Invoca to deliver modern buying journeys that combine the best of digital, AI, and human expertise. Investors include Upfront Ventures, Accel, Silver Lake Waterman, H.I.G. Growth Partners, and Salesforce Ventures. For more information, visit www.invoca.com.

Media Contact:
Allison Champion
‍PR & Digital Content Program Manager
‍press@invoca.com

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