Invoca AI Conversation Intelligence Wins Four Prestigious Enterprise 2023 APPEALIE SaaS Awards

Awards span the Enterprise customer segment for Analytics and Business Intelligence, Enterprise Marketing, and Enterprise Sales. In addition, Invoca won the SaaS Customer Success Award Overall category for its DIRECTV implementation.

SANTA BARBARA, CA, May 2, 2023 Invoca, the leader in AI conversation intelligence for revenue teams, today announced it has won four 2023 APPEALIE SaaS Awads. The APPEALIE SaaS Awards honor SaaS applications that exhibit outstanding customer satisfaction and success – in any industry and on any platform. Winning SaaS apps are selected on the basis of customer feedback and data, including Net Promoter Scores™.

Invoca won APPEALIE Awards within the Overall SaaS Awards for:

  • Enterprise - Analytics & Business Intelligence
  • Enterprise - Marketing
  • Enterprise - Sales

In addition, Invoca won the SaaS Customer Success Overall Award for their DIRECTV customer success story where Invoca helped to empower DIRECTV call center agents with pre-call data to provide the best possible call experience. Invoca’s pre-call data empowered DIRECTV agents to improve the call experience, resulting in 110% increase in close rates.

"Invoca is thrilled to have been named as winners not just in one, but in four categories in the 2023 APPEALIEs in the Overall SaaS and Customer Success categories," said Gregg Johnson, CEO at Invoca. “This is a momentous achievement and testament to our unwavering dedication to our customers. Invoca’s robust AI conversation intelligence helps customers uncover critical data and analytics that drive business growth while enhancing the customer experience at every stage of the buyer's journey."

Invoca Recognized for Continuing to Extend AI Leadership in Marketing and the Contact Center 

With brands aggressively turning to new ways to use AI in their contact centers, Invoca increased its annual research and development (R&D) investment to accelerate its product development and bring innovative solutions to the market faster. Growing its patent portfolio, Invoca secured two new AI patents for scripted topic detection in Invoca’s Signal Discovery machine learning solution and pre-seeding topics for Invoca’s Signal AI to provide unique value to its customers. 

Invoca has launched several new capabilities to help brands drive customer acquisition and retention in a challenging economy. Recent announcements include a customized PreSense with Five9, Invoca for Multi-Location CX, Invoca for Healthcare, global transcript search, automated QA scorecards, and pre-built AI-driven industry signals, among others.

Invoca’s award-winning AI received multiple third-party accolades throughout the last fiscal year. Opus Research named Invoca the Leader and Top Solution for Sales & Marketing in its 2022 Conversational Intelligence Intelliview. Opus Research’s Senior Analyst and Research Director, Derek Top, highlights, “Invoca’s AI analyzes 100% of calls, scoring agent performance for adherence to sales scripts, talk tracks, goals, and other metrics, identifying important moments in calls for managers to review, saving them time while making evaluations comprehensive and fair, which helps improve both agent performance while reducing agent frustration and churn.” 

Forrester also named Invoca a Leader in The Forrester Wave™: Conversation Intelligence: Sales And Marketing, Q4 2021, claiming "Invoca is one of the few established conversation intelligence vendors that can legitimately claim AI capabilities." 

Invoca’s APPEALIE Award wins follow a year which saw the company surpassing $100M ARR while extending its leadership in AI conversation intelligence. Invoca recently raised $83 million Series F equity financing to invest in continued AI innovation, develop deeper solutions for the automotive industry, partnerships in the contact center, and a stronger market presence in the U.K. 

Learn more about Invoca Careers at


The APPEALIE SaaS Awards are the most selective in software.

Winning SaaS apps are selected on the basis of customer feedback and data, including Net Promoter Scores™. APPEALIE also conducts further due diligence beyond entrant applications to ensure each winner meets its standards of excellence.  

Pronounced “appeal-eee,” our name APPEALIE originates from our mission to recognize the most appealing apps in SaaS.

Attribution: Net Promoter, Net Promoter Score, and NPS are registered trademarks of Bain & Company, Inc., Satmetrix Systems, Inc., and Fred Reichheld.

About Invoca
Invoca is a revenue execution platform that connects marketing and sales teams to help them track and optimize the buying journey to drive more revenue. By using a comprehensive revenue execution platform with deep integrations with leading technology platforms, revenue teams can better connect their paid media investments directly to revenue, improve digital engagement, and deliver the best buyer experiences to drive more sales. With Invoca, top consumer brands, including AutoNation, DIRECTV, Mayo Clinic, Mutual of Omaha, and Verizon, experience unbelievable results powered by undeniable data. Invoca has raised $184M from leading venture capitalists, including Upfront Ventures, Accel, Silver Lake Waterman, H.I.G. Growth Partners, and Salesforce Ventures. For more information, visit

Media Contact:
Sandy Pell
Senior Director, Corporate Marketing