Why Invoca Signed the Ethics & Integrity Charter for LLM-Based AI

min read
Why Invoca Signed the Ethics & Integrity Charter for LLM-Based AI

Artificial intelligence is transforming the way we interact with technology and changing the world as we know it. However, behind every innovation are humans who control what types of experiences AI delivers. As AI evolves and becomes more ubiquitous, it's important that we agree on a shared vision of what AI should be, do, and represent in our society. That's why Daniel Urban, one of our product managers at Invoca, signed the Ethics & Integrity Charter for LLM-Based AI at the Project Voice 2023 conference. 

What is The Ethics & Integrity Charter or LLM-Based AI?

The Ethics & Integrity Charter for LLM-Based AI comprises six critical pillars that will define the future of conversational AI. These pillars are transparency, inclusivity, accountability, sustainability, privacy, and compliance. Let's dive into each of these pillars and understand why they are essential.

Transparency means that users of conversational AI systems have the right to understand how their data is used and how the system makes decisions. Inclusivity ensures that AI systems do not discriminate against individuals or groups based on personal characteristics like race, gender, ethnicity, age, or religion. Accountability focuses on creating models that are built in an explainable way so customers understand how decisions are made.

Sustainability is a crucial pillar that ensures that conversational AI systems should not compromise the economic, social, or environmental sustainability of our shared future. Privacy is also an essential consideration, ensuring that conversational AI systems should deliver utility to users within publicly-stated parameters and ensure that information on users is not used beyond its intended purpose. Finally, compliance ensures that conversational AI systems align not only with abstract moral and ethical considerations but also comply with current laws and regulations.

Why Invoca Signed the Charter

By signing the Ethics & Integrity Charter for LLM-Based AI, Invoca is committing to building AI systems that align with these six pillars of trust in conversational AI. At Invoca, we understand the importance of building trust with our customers and creating ethical AI systems that benefit everyone.

Invoca has already made great strides in building ethical AI systems. Our Signal AI and Signal Discovery products were built to help you understand what is happening on your calls through the use of transparent, actionable insights. This allows marketers, sales and contact center teams, and digital CX professionals to combine the best of digital and the human touch to create amazing experiences for their customers and drive more revenue, more efficiently. This has led to better experiences, more conversions, and higher revenue for top brands like 1-800-GOT-JUNK?, AutoNation, Banner Health, DIRECTV, Mutual of Omaha, and thousands more.

As the world becomes more dependent on AI, it's vital that companies like Invoca continue to lead the way in building ethical and trustworthy AI systems. Invoca’s commitment to the Ethics & Integrity Charter for LLM-Based AI is a significant step toward building a better and brighter future for all of us.

Subscribe to the Invoca Blog

Get the latest on AI and conversation intelligence delivered to your inbox.

Get expert tips on marketing, call tracking, and conversation intelligence AI delivered straight to your inbox every two weeks. Join thousands of marketing and contact center professionals and subscribe today!

Webinar: Going beyond lead generation
Calling all digital marketers!
Level up your marketing game with industry experts' advice on building a revenue-focused strategy.
Register Now!
white arrow