We love when we see businesses include a click-to-call button or phone number on their landing page. That one element shows they’re thinking about their customers. They're telling prospects, "you're a person, not just a lead." They are putting the power in their prospects’ hands to engage how they want.
Providing the option to call isn't just nice for your prospects and customers. It benefits you too. You'll drive more high-quality conversions that turn into sales. In fact, 34% of people say they will only search a minute or less on a company's website before moving on to another company.
In this post, we’ll cover the basics of click-to-call and show you some of our favorite landing pages with great call-related CTAs.
Click-to-call is a feature that allows users to click from a desktop computer, or tap from a mobile device to initiate a phone call. This gives customers easier access to the businesses or services they are trying to contact without having to memorize or write down a phone number before dialing it. To learn more about where to strategically use click-to-call, check out our blog post here!
Click-to-call is an essential tool for businesses with an online presence to better communicate with their customers. It’s an easy way to improve your users’ experiences as it provides convenience and is one less reason for your potential customers NOT to interact with your business. It makes your business more accessible, and if it’s connected to a call tracking solution like Invoca, it will allow you to collect data and insights about your customers and their interactions with your teams.
Now that we’ve covered the basics, let’s get started! Below are 10 examples of great landing pages that drive click-to-call — we hope these give you some inspiration to tune up yours!
We have always loved Vivint’s clean design, and this desktop landing page is a perfect example of why we love it so much. Above the fold, they prominently display their phone number twice—once in the header and then as the main CTA on the hero image. Then below the phone numbers and the hero image, a form is nicely tucked away, and the phone number is displayed above the form as well. Clearly, Vivint is showing they value phone calls over form submissions. They know that people who are shopping for smart home solutions tend to want to talk to a live representative before making a purchase.
If you choose to visit Vivint on your smartphone, there are three click-to-call options available: one in the main menu (the phone icon in the upper right), the big call button in the middle of the screen, and a popup banner on the bottom that displays an offer, "click to call" text, and an online chat option. If you scroll further down, a form is also available. Vivint understands that it’s easier for their mobile customers to click to call rather than fill out a mobile form, and they do a great job of making it easy to connect with them over the phone.
The call-driven experience starts in the mobile search results for Frontier Communications with a call-only ad search result and another paid search ad with a click-to-call button. This is a great way to serve people who are searching on their mobile devices because it makes it easy to call before they even hit the website.
And after clicking through the search ad, you get a mobile call-friendly landing page with two different click-to-call options and a value-driven offer. This makes it easy for a mobile customer who might not have internet service at home (think if you just moved to a new area and were searching for internet service) to call and get a new package set up.
Even though 3 Da3y Blinds doesn’t make a huge deal about the phone numbers on their landing page, we like that they give their customers a few options. In the header, they provide an appointment number and a service number, so even before you dial, you know you’re going to be talking to the right person. And the CTA on top of the form still encourages customers to call: “Please provide the following information or call 877-238-0795.” 3 Day Blinds understands the power of giving customers the choice to interact with their brand however they prefer.
There are only two things in LendingTree’s Header: their logo and their phone number. What’s great about the phone number is that it’s even more prominent than the logo and it is on every page as you go through the inquiry process. If you’re going to put your phone number on a landing page, make it bold.
Even though you can’t get their phone number out of your head thanks to their jingle, they still include their phone number on their landing pages. And since Empire’s phone number is such a huge part of their branding, it’s even incorporated into their logo at the top of the page. But since you can’t click that phone number, they give you a nice click-to-call button just below the CTA. But again, you can just sing their jingle to remember the number: Eight-hundred five-eight-eight two-three-hundred EMPIRE today!
Renewal by Andersen is a professional window and door replacement company that has offered flexible methods of communication on their website. The phone icon at the top allows customers to click-to-call directly from their website. The call to action icon that says “See Offer Details” is another strategic way to engage with potential customers. It offers value and a sense of urgency since it has an expiration date. And finally, there’s an option to request a free consultation. Knowing that there’s an option to meet directly with a real person means the more complicated questions can be answered. These three options allow people to select an experience that aligns with their needs and buying preferences.
The BBQGuys landing page features an “ask an expert” CTA. This puts customers in direct contact with a person who is knowledgeable about their products. This type of interaction option builds trust with their customers because it shows they’re willing to go the extra mile to provide support and service. It’s a great way to differentiate your business from your competitors.
DIRECTV has gone all in with a triple threat, displaying click-to-call buttons at the top of their page, under the header, and within the body text. This gives customers easy access to a DIRECTV team member either right out the gate, or after they’ve had a chance to read through the content. This ease of use allows customers to reach DIRECTV without having to navigate away from the current page.
Additionally, they include a “Take our quiz to find the best package” option to move customer down the funnel. This expedites the conversion process because, when leads call, they will already have an idea of what they need.
Finally, the “Let’s Talk” pop up will allow customers to ask questions and get clarification while they’re perusing the offers and services that DIRECTV provides.
Spectrum’s landing page has gone out of the way to cater to its audience. It’s easy to assume that the older generation of people researching their assisted living needs may not be as savvy on a computer or smart device — but oftentimes, a younger loved one is involved in the decision as well, and they will have their own preferences. The variety of options that includes a “Schedule a Visit” button, a chatbot option, and a call button are all very intentional and considerate. The sleek yet simple design of their page also helps make it more user friendly, and it can direct you to the facility nearest to you based on your location.
When we think about landing pages, we usually picture an online form. And while there is still value in a completed form, there is way more value in an inbound call. So the next time you design a new landing page, make sure you include a click-to-call button for your mobile users or a prominent phone number for your desktop customers. They’ll appreciate it, and you may just see a better response on your landing pages.
Want to learn more landing page tips? Read our blog, 9 Tips to Increase Landing Page Conversions Right Now.