How Does Your Phone Call Performance Stack Up?
The Invoca Call Conversion Industry Benchmarks Report
For automotive dealers, healthcare providers, financial services companies, and others in high-stakes purchase industries, revenue growth depends on two critical factors: how effectively your digital marketing drives qualified phone leads, and how well your contact centers and locations convert those calls into appointments, sales, and customers.
We created this benchmark report so you can discover where your digital marketing and call handling experiences excel, areas for improvement, and strategies to drive significant revenue growth in an increasingly competitive marketplace.
Get Industry-Leading Insights From Over 60 Million Phone Calls
Based on Invoca's AI analysis of more than 60 million phone calls across nine industries, this comprehensive benchmark report reveals:
- Call Answer Rates: See how your answer rates compare to industry benchmarks and discover tactics to improve them
- Phone Lead and Conversion Rates: Compare your performance across industries and marketing channels
- Google Ads Performance: Learn how different industries convert paid search traffic into phone leads and customers
- Call Handling Performance: Benchmark your contact center against industry standards on eight critical metrics
- Tips and Tactics to Transform Your Approach: Learn how your business can drive more leads, convert more customers, and provide amazing experiences
Key Findings
Get the report to learn actionable insights to maximize your marketing ROI, boost conversion rates, and improve call handling to drive more revenue.
Download the report61%
of callers to businesses speak with a person
35%
of businesses never ask leads to buy or book appointments
35%
of calls from digital marketing are leads
37%
of those leads convert on the call
