SANTA BARBARA, CA, December 21, 2021 – Invoca, the leader in AI-powered conversation intelligence for revenue teams, announced that Opus Research has identified Invoca as an industry leader in its annual 2021 Conversational Intelligence Intelliview research report. The Opus Research report evaluates the products, services, positioning and potential of 11 firms that show leadership in helping enterprises make the most of conversational intelligence by enabling them to unlock and activate revenue-driving, first-party data from every conversation that occurs during the buying journey. Opus Research recognized Invoca for its conversation intelligence data capabilities that enable marketing, sales, and eCommerce revenue teams to uncover and apply an unprecedented level of customer insights from customer conversations.
Invoca’s AI-powered conversation intelligence enables companies to understand and immediately act on the information shared via customer conversations. The platform uses AI to turn key parts of the conversation into valuable, not actionable, first-party data that businesses use to enhance every digital touchpoint and human interaction, resulting in more leads, higher revenue, and a better customer experience.
This recognition of Invoca’s leadership comes amid rapid category growth, with the conversational AI market expected to reach $13.9 billion by 2025.
Key Invoca differentiators highlighted in the Conversational Intelligence Intelliview report include:
“Phone calls and one-on-one conversations have largely remained a source of untapped data for businesses and marketers,” said Derek Top, Senior Analyst and Research Director at Opus Research. “Invoca is simplifying this process and ensuring brands understand the true voice of the consumer through their data. Invoca’s AI capabilities take this a step further and provide brands with the tools to optimize their own customer experiences.”
Invoca is a revenue execution platform that connects marketing and sales teams to help them track and optimize the buying journey to drive more revenue. By using a comprehensive revenue execution platform with deep integrations with leading technology platforms, revenue teams can better connect their paid media investments directly to revenue, improve digital engagement, and deliver the best buyer experiences to drive more sales. With Invoca, top consumer brands, including AutoNation, DIRECTV, Mayo Clinic, Mutual of Omaha, and Verizon, experience unbelievable results powered by undeniable data. Invoca has raised $184M from leading venture capitalists, including Upfront Ventures, Accel, Silver Lake Waterman, H.I.G. Growth Partners, and Salesforce Ventures. For more information, visit www.invoca.com.
Senior Director, Corporate Marketing