Invoca Acquires DialogTech to Become the #1 Conversation Intelligence Platform with $100M in Revenue

Acquisition will accelerate innovation designed to help B2C brands drive more leads, improve the buyer experience and increase revenue

SANTA BARBARA, CA, May 24, 2021 Invoca, the leader in conversation intelligence for revenue teams, today announced that it has acquired DialogTech, an AI-powered call tracking and analytics solution for marketers, in a combined cash and stock deal. With this acquisition, Invoca extends its leadership in the $4.8 billion conversation intelligence market and is on track to exceed $100 million in revenue. The company now has over 2,000 customers, more than 300 employees, and serves the top consumer brands in considered purchase industries, including ADT, AutoNation, DISH, Mayo Clinic, TELUS, and The Home Depot.

Enabling Revenue-Focused Teams to Harness the Power of Conversation Intelligence

This acquisition comes at a major inflection point for the conversation intelligence category. Due to recent policy changes from Apple and Google, brands can no longer rely on third-party cookie data to drive their marketing campaign strategies. At the same time, call volume is surging due to changes in buying behavior brought on by the pandemic. So, brands are increasingly relying on robust first-party data from conversations to better understand those consumers and make critical business decisions.

From marketing and sales to eCommerce and customer experience, Invoca enables revenue teams to create better buying experiences, drive more leads, and increase revenue. Invoca’s acquisition of DialogTech will bring a stronger investment in product innovation, deeper expertise in key industries, and a broader ecosystem of technology partners, agencies, and digital consulting firms. 

“In this digital era, companies are embracing AI to better understand their consumers and changing market dynamics. In industries where consumers are making complex buying decisions–like financial services, health care, and automotive–brands need to embrace the right combination of digital experience and human expertise,” said Gregg Johnson, CEO of Invoca, who will lead the combined company. “With the acquisition of DialogTech, Invoca strengthens our AI-powered conversation intelligence platform. Together, we will empower marketing, sales, and eCommerce teams to optimize digital + human buying experiences and accelerate revenue growth.”

Chosen by the Leading Consumer Brands Across Considered Purchase Industries

DialogTech has been recognized as a pioneer in call tracking and analytics and serves Fortune 500 brands, agencies, and fast-growing companies. With the newly combined customer bases, Invoca serves market leaders across a broad array of industries, including:

  • Telecom: top 3 US wireless carriers, top 3 Canadian telecom providers, and 6 of the top 10 US cable companies
  • Healthcare: 3 of the top 10 US health systems, and 4 of the top 6 US dental service organizations
  • Financial services: 4 of the top 6 US property & casualty insurers, and 3 of the top 10 US mortgage lenders
  • Senior care: 4 of the top 10 US home care franchises, and 2 of the top 4 US senior living providers 

“This move enables us to be an even better partner to enterprises and agencies looking to optimize their marketing and drive sales,” said DialogTech CEO, Doug Kofoid. “Together as Invoca, our combined company will deliver an unrivaled solution for conversation intelligence, with the most innovative technology, expertise, experience, and resources in our industry.”

The acquisition of DialogTech follows Invoca’s recent release of Invoca for Sales, expanding its solution set to serve revenue teams in contact center sales as well as marketing, customer experience, and eCommerce. 

As part of the transaction, DialogTech divested the Swydo operating unit. Swydo will continue to partner as an independent entity with Invoca and DialogTech. 

Union Square Advisors LLC acted as exclusive financial advisor to DialogTech. 

More information:

Invoca + DialogTech - Accelerating Revenue with Conversation Intelligence:

About Invoca
Invoca is a revenue execution platform that connects marketing and sales teams to help them track and optimize the buying journey to drive more revenue. By using a comprehensive revenue execution platform with deep integrations with leading technology platforms, revenue teams can better connect their paid media investments directly to revenue, improve digital engagement, and deliver the best buyer experiences to drive more sales. With Invoca, top consumer brands, including AutoNation, DIRECTV, Mayo Clinic, Mutual of Omaha, and Verizon, experience unbelievable results powered by undeniable data. Invoca has raised $184M from leading venture capitalists, including Upfront Ventures, Accel, Silver Lake Waterman, H.I.G. Growth Partners, and Salesforce Ventures. For more information, visit

Media Contact:
Sandy Pell
Senior Director, Corporate Marketing