Conversation Intelligence Leader Invoca Closes Record Year with Over 70% Revenue Growth

Invoca technology analyzed over 1.5 billion call minutes passing through its platform

SANTA BARBARA, CA, Feb. 10, 2022 Invoca, the leader in AI-powered conversation intelligence for revenue teams, announced over 70% revenue growth during the past 12 months. The company also completed its first acquisition (DialogTech) and was named a Leader in The Forrester Wave™: Conversation Intelligence: Sales And Marketing, Q4 2021 report. Invoca customers used the platform to analyze over 1.5 billion call minutes with consumers. 

Invoca now serves:

  • Telecommunications: 5 of the top 7 U.S. and the top 3 Canadian telecommunications providers
  • Healthcare: 6 of the top 10 U.S. health systems and 4 of the top 6 U.S. dental service organizations
  • Financial Services: 4 of the top 10 U.S. banks and 4 of the top 6 U.S. mortgage lenders 
  • Insurance: 5 of the top 10 U.S. property & casualty insurance providers and 3 of the top 5 U.S. health insurance companies
  • Senior Care: 4 of the top 10 U.S. home care franchises and 3 of the top 5 U.S. senior living providers 

Invoca’s customer base now includes over 2,300 of the leading B2C brands in the automotive, real estate, financial services, telecommunications, insurance, healthcare, retail, and home services industries. New and expanded customers include Camping World, Georgia ProtonCare Center Inc., UW Health, Kinetic by Windstream, and others. 

In May, Invoca acquired DialogTech to become the #1 conversation intelligence platform. In only eight months since the acquisition, DialogTech's dollar-weighted customer retention has improved by over 5 percentage points. Upgraded customers have also expanded their usage and investments in Invoca’s conversation intelligence technology by an average of 15%. 

"Invoca had a breakout year of record growth and cemented our position as the market leader in Conversation Intelligence,” says Gregg Johnson, CEO of Invoca. “The integration of DialogTech is exceeding our expectations with improved customer retention and expansion among DialogTech customers. We are thrilled with the strong adoption of Invoca for Sales and are proud to have been named a Leader in the Forrester Wave for Conversation Intelligence.”

Accelerating Product Innovation and Adoption

Invoca doubled the size of its R&D investment in 2021 and is now investing $20 million per year to accelerate product innovation. New releases include:

  • Invoca for Sales: Since its launch in May 2021, Invoca for Sales has accounted for 15% of total Invoca bookings. Invoca for Sales helps contact center teams improve the conversion of inbound sales by automating quality assurance, improving contact center agent coaching, and personalizing the buying experience. 
  • Lost Sales Recovery: Launched in November 2021, Lost Sales Recovery is already helping businesses, especially multi-location and franchise businesses, identify and immediately act on missed opportunities from unanswered sales calls. In only two months since its launch, more than 250 customers, including Christian Brothers Automotive, Mutual of Omaha, and University Hospitals, have implemented the Lost Sales Recovery solution. 
  • Invoca Academy: Introduced a comprehensive training program designed to close the educational gap in applied conversation intelligence.

Windstream, a leading provider of advanced network communications and technology solutions, turned to Invoca for Sales to capitalize on inbound leads: "We're a better marketing organization because we have a stronger partnership with sales. Our teams have realized that we make each other better — and that's the biggest win. Now when we have a problem, we can put all the smartest people together in the room to tackle it," said Aaron Pierce, Vice President of Marketing at Kinetic by Windstream.

In November, Invoca was named a Leader in The Forrester Wave™: Conversation Intelligence: Sales And Marketing, Q4 2021 report. The company received the top score possible in 13 of 24 criteria, including product and technology innovation roadmap, ease of use, market approach and performance, and integrations. Forrester recognized Invoca as a vendor with the top possible score in the market presence category in this conversation intelligence evaluation. The Forrester report also cited that "Invoca has some of the strongest conversation intelligence capabilities for marketers. It increasingly offers features to support sales teams — such as automated QA scoring — and customers rave about the support they receive."  

Expanding Ecosystem

In addition to being named a Leader in the 2021 Forrester Wave for Conversation Intelligence for Sales and Marketing, Invoca also received the highest score possible in the criteria of partner ecosystem, ease of use, integrations, product and technology innovation roadmap. New ecosystem highlights include:

  • Invoca Exchange: Surpassed 50 apps and integration partners, including Google Analytics, Salesforce Sales Cloud, Microsoft Advertising, and Search Ads 360.
  • Channel/Reseller partner program: Now enables third-party partners to increase the value of their offerings using Invoca’s conversation intelligence platform.

Industry Recognition in Technology and Workplace Culture

Invoca bolstered its executive leadership team with Paula Schmidlin appointed Senior Vice President, People & Culture and Ben Sullivan promoted to Executive Vice President, Sales. This news follows public recognition for both its technology and workplace culture:

To learn more about Invoca:

About Invoca
Invoca is a revenue execution platform that connects marketing and sales teams to help them track and optimize the buying journey to drive more revenue. By using a comprehensive revenue execution platform with deep integrations with leading technology platforms, revenue teams can better connect their paid media investments directly to revenue, improve digital engagement, and deliver the best buyer experiences to drive more sales. With Invoca, top consumer brands, including AutoNation, DIRECTV, Mayo Clinic, Mutual of Omaha, and Verizon, experience unbelievable results powered by undeniable data. Invoca has raised $184M from leading venture capitalists, including Upfront Ventures, Accel, Silver Lake Waterman, H.I.G. Growth Partners, and Salesforce Ventures. For more information, visit

Media Contact:
Sandy Pell
Senior Director, Corporate Marketing