Call tracking software for complete marketing attribution

Get attribution for every conversion your marketing campaigns drive over the phone. Whether the call originates from search, social, your website, or virtually any other channel, you can see the full digital-to-phone call path and know exactly what’s driving the best leads.

Armed with true attribution, you can account for conversions that come from online clicks and offline calls to make data-driven optimisation decisions that reduce your overall CPA and boost your ROAS.

The #1 reason our customers switched to Invoca’s call tracking software from another provider is our integrations. Why? Simply put, because they work. Invoca’s integrations enable you to activate conversion data from phone calls in virtually any ad platform. Automatically optimise your campaigns and keyword bidding to decrease your cost per acquisition, increase conversion rates, and drive more revenue with Invoca's no-code and low-code integrations.

With Invoca and Signal AI, you can automatically and accurately measure the quality of phone leads and the impact those calls have on the business. Signal AI is powered by Invoca’s patented machine learning, generative AI, and voice biometric technologies that transform every conversation into actionable insights.

Whether you’re an advertiser, publisher, or agency, you can drive more pay per call revenue with Invoca’s call tracking services. Optimise your campaigns with call conversion data to drive more high-quality leads. Get independent, verifiable data in real time to validate every call you buy or sell. And streamline your pay per call program by managing all of your partners, campaigns, and payouts in one place.

Invoca’s call tracking tool includes our Missed Opportunity Signals that detect when high-intent sales calls are not answered by the contact centre or business locations. From there, AI-powered smart alerts immediately notify managers when calls go unanswered so they can re-engage the conversation and rescue the conversion.