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Invoca for Retail Businesses

Drive more conversions by understanding the full buyer journey with call tracking and AI-powered conversation analytics for the retail industry.
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Invoca Product - Attribution
Optimising our marketing and sales funnels through Invoca is a major contributor to the success we've been seeing — we recently increased the number of customer accounts that marketing generates by 76% year over year.
Taylor Rose, Director of Marketing Operations
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Optimise Marketing to Drive More Sales

Attribute each sale that happens on the phone call to the marketing source that drove the call so you can optimise your marketing, reduce your CPA, and increase your ROI for every marketing dollar you spend.
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Convert More Callers to Customers

Seamlessly route calls to the best retail call centre agent or business location right away to reduce transfers, decrease hold times, and convert more calls into sales.
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Automatically analyse and score call handling quality for 100% of your calls to every retail call centre agent and store location to better train your sales staff and provide superior customer experiences for every caller.
Invoca Solution - Industry-leading call tracking

Industry-leading call tracking

Invoca call tracking for retail businesses captures the caller’s information and the marketing channel, ad, keyword search term, website interaction, and other sources that drive each call. Make automated, in-the-moment optimisations to your campaigns to reduce wasted spend and ensure that every last cent of your media budget delivers measurable results whether your business has one location or contact centre or multiple locations.

Efficient dynamic call routing

Invoca makes it simple for retail businesses to seamlessly route calls to the right place. Dynamic routing enables you to automatically detect the location, line of business, product interest, and more to route calls to the appropriate retail call centre agent or location immediately, without the caller needing to use keypress options. Dynamic routing can even be set up to use more than one factor, like product interest and location, to route the caller to the right person for the best possible experience.
Invoca Solution - Efficient dynamic call routing
Invoca Solution - Simple IVR setup

Simple IVR setup

Easily build your own custom IVRs to allow inbound callers to select how they should be routed. Businesses with multiple locations can automatically route calls to the best store and include a different customised caller experience for each location. And when your customer’s needs change, you add locations or services or change hours, you can easily make changes to the IVR yourself.

Automated call scoring and quality assurance

Spend less time spotting call handling issues and more time solving them with automated QA and conversation analytics for retail. Harness the power of AI to automatically analyse 100% of the sales calls each location receives and quickly identify interactions that need review and sales agents that need coaching. You can monitor how every salesperson and location is performing, get alerts when call handling issues occur, and quickly dive into specific calls for review without waiting because call recordings, transcripts, and call scores are available immediately after calls end.
Invoca Solution - Automated call scoring and QA
Invoca Solution - Security and compliance

Security and compliance without compromise

Businesses trust Invoca because of our commitment to data security, privacy, and compliance.

  • HIPAA, SOC 2 Type 2, and GDPR compliant.
  • PCI DSS Certified, Privacy Shield, and TRUSTe certified.
  • Supports two-factor authentication and SAML.
  • Controls for call recording, data redaction, and data access.

The Best Call Tracking & Conversation Analytics Solution for Retail

Invoca Named a Leader in The Forrester Wave™: Real-Time Revenue Execution Platforms
Q2 2024 reportG2 Leader, Enterprise, Fall 2024Opus Research Intelliview Leader 2022 - Conversational IntelligenceInvoca Earns Best Feature Set from Trust Radius

Retail Call Tracking FAQs

What is call tracking for the retail sector?

How does Invoca drive more retail conversions?

How does Invoca improve call routing for retail businesses?

How does Invoca handle call recording and transcriptions?

Why do retail businesses trust Invoca?