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Blog
Recent Posts
Contact Centre
by
Jane Irene Kelly
Contact Centre Compliance Explained: Impacts and How to Manage
Learn key contact centre compliance requirements, their impact on operations, and strategies to stay compliant while ensuring customer trust.
Digital Marketing
by
Derek Andersen
88% of CMOs Are Responsible for a Revenue Goal — Here’s How to Exceed It
CMOs are under more pressure than ever to show their impact on the bottom line. Learn how you can use new AI tools to drive more revenue — and prove it.
Digital Marketing
by
Jane Irene Kelly
Cost Per Acquisition: What It Is and How It’s Used in Marketing
Understand cost per acquisition (CPA), how it impacts marketing strategies, and ways to optimise campaigns for lower customer acquisition costs.
Contact Centre
by
Jane Irene Kelly
Omnichannel Contact Centre: A Quick Guide for 2025
Discover how an omnichannel contact centre enhances customer experience with seamless support across voice, chat, email, and social in 2025.
Contact Centre
by
Jane Irene Kelly
Call Centre Scripts: Best Practices and Examples
Learn how to craft effective call centre scripts with best practices and real-world examples to boost customer interactions and agent efficiency.
Home Services
by
Jane Irene Kelly
10 Pest Control Marketing Strategies to Get More Leads
Explore effective pest control marketing ideas to generate more leads, attract clients, and build a thriving business in your local market.
Digital Marketing
by
Owen Ray
Zero-Click Search Isn’t the End of SEO. It’s a New Beginning.
See why zero-click search and Google AI overviews won't end organic traffic or kill SEO, but change how we think of SEO and measure organic traffic success.
AI
by
Derek Andersen
How to Use AI to Nail Search and Offline Buyer Intent
Learn how AI can help you identify buying intent and how you can use these insights to create seamless customer experiences that build loyalty.
AI
by
Tom Phillips
Unlock AI-Powered Insights to Optimise Marketing and Grow Revenue With Invoca’s Signal AI Studio
Signal AI Studio makes it easy for marketers to train AI signals that detect the quality of phone leads. Learn about recent enhancements to this product.
Contact Centre
by
Derek Andersen
23 Statistics B2C Sales Leaders Can’t Ignore in 2025
This year, B2C sales teams are navigating rapid technological advancements and shifting consumer expectations. Learn the top statistics you need to thrive.
Digital Marketing
by
Derek Andersen
30 Statistics CMOs Need to Know to Crush 2025
2025 is shaping up to be a pivotal year for CMOs. We collected 30 key statistics to help CMOs guide their strategies and navigate the rugged terrain ahead.
AI
by
Owen Ray
How to Create a Data-Driven Culture to Drive Revenue Growth
Build a data-driven culture to boost revenue. Break down data silos, empower teams with analytics skills, and connect online & offline data for a holistic view.
Home Services
by
Jane Irene Kelly
12 Landscaping Marketing Strategies to Grow Your Business
Discover proven landscaping marketing strategies to attract clients, boost visibility, and grow your business in a competitive market.
Home Services
by
Jane Irene Kelly
How to Get Clients for a Cleaning Business in 14 Steps
Find actionable tips on how to get clients for a cleaning business, build a loyal customer base, and grow your company with smart strategies.
Digital Marketing
by
Jane Irene Kelly
What Is Marketing ROI? Concepts, Impact, and How to Measure
Learn how to measure marketing ROI effectively and optimise your efforts to maximise returns and make data-driven business decisions.
Digital Marketing
by
Jane Irene Kelly
A Multi-Touch Attribution Guide: Benefits and Applications Explained
Master multi-touch attribution to track every customer interaction and improve marketing ROI with smarter, data-driven strategies.
AI
by
Nina Andres
2025 AI Trends: From Hype to Strategic Integration
We spoke with marketing leaders about their AI predictions for 2025. Their insights reveal a maturing approach to AI adoption and strategic integration.
Invoca News
by
Nina Andres
The Rise of the RevEx Heroes: When Marketing and Sales Minds Unite!
Celebrating Invoca's most innovative advocates—RevX Heroes
AI
by
Owen Ray
6 Reasons Why CMOs Should Own AI Strategy
Marketers have been experimenting with AI for two years. It's time for CMOs to lead the charge and develop cohesive, revenue-focused AI strategies.
Contact Centre
by
Mary Herkins
5 Ways Contact Centres Use Analytics to Convert More Callers to Customers
Learn how contact centre leaders can use call analytics software to gain actionable insights to improve performance and drive more conversions.
Telecommunications
by
Maria Ogneva
How AT&T Doubled Conversion Rates on Qualified Leads by Optimising Call Data: 7 Key Strategies
Learn how Invoca's revenue execution platform helps AT&T track phone leads, personalise experiences, and increase conversion rates.
Contact Centre
by
Jane Irene Kelly
Contact Centre Automation Trends: What to Expect in 2025
Stay updated on contact centre automation trends and understand how emerging tech is reshaping operations, enhancing efficiency, and improving service.
Digital Marketing
by
Jane Irene Kelly
Conversion Rate Optimisation: The Comprehensive Guide
Elevate your business results with conversion rate optimisation techniques to increase engagement, conversions, and overall revenue effectively.
Home Services
by
Jane Irene Kelly
Handyman Advertising: Top 9 Effective Marketing Strategies
Discover how handyman advertising can elevate your business with impactful marketing techniques that attract more clients and grow your services.
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