Even the most well-orchestrated campaigns can leave marketers in the dark when the customer picks up the phone. Without granular call attribution, it’s impossible to properly optimize your campaigns or the caller experience.
Invoca connects inbound calls to the digital journey, helping marketers gain much-needed visibility into the campaigns, keywords, and ads that are driving high-value calls.
How does it work?
Accurate and actionable call data. Relevant and real-time.
The value of call data begins and ends with its accuracy, its actionability, and its relevance to your business.
Once a call is placed, Invoca’s award-winning Signal AI speech analytics technology goes to work. Predictive models analyze your spoken conversations to classify call outcomes like purchases made, appointments set, or applications submitted — all customized for your business. This call intelligence can then be pushed into the marketing platforms that matter to you, whether it’s Google, Facebook, Salesforce, or any one of the hundreds of martech solutions out there.