Invoca’s integration with Instagram gives you full visibility into calls driven by Instagram ads. Attribute calls back to the ad that drove them, and use call data to improve ad targeting to reach more high-value customers.
Get credit for all conversions your Instagram ads drive, whether online or over the phone. Optimize your campaign performance with granular attribution down to the ad level.
Use call analytics to improve the customer experience for your target audiences. Trigger retargeting ads on Instagram that are personalized based on where a call came from, what was said, and whether the caller converted.
Find more people who look like your best customers that converted over the phone. Pass this rich caller data to Facebook Ads to create a seed audience for lookalike audience targeting.
Spend less time merging data and more time optimizing with click and call data side-by-side for a complete view of your ad performance in directly in Facebook Ad Manager.
“Now we have the insights to not only optimize our Instagram posts for offline conversion, but to reach more of our best customers through lookalike audience targeting."