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Blog
Recent Posts
AI
by
Jane Irene Kelly
AR Can Transform Customer Service by Elevating Human-to-Human Interactions
AR technology, which merges what we see in the physical world with the 3D features of the virtual world, should be getting a lot more attention,
Call Tracking
by
Owen Ray
Invoca Remains the Leader in Enterprise Call Tracking in New G2 Crowd Report
Invoca has again been named the top-scoring Leader in the G2 Crowd Spring 2019 Enterprise Grid® Report for Inbound Call Tracking Software.
Contact Centre
by
Derek Andersen
40+ Call Centre Statistics You Need to Know in 2026
Learn the latest statistics about the call centre experience, call centre technology, and how cutting-edge managers are gearing up for 2026.
Call Tracking
by
Laurence Santy
How AI Call Tracking Helps Marketers Optimize Campaigns
How does Invoca’s call tracking and analytics software work? Signal AI to analyzes phone calls in real-time and get immediate insights into call outcomes.
Call Tracking
by
Justin Bell
How Invoca is Fighting Call Fraud and Robocalls in 2020
Robocalls, toll-free pumping, & call fraud cost businesses and consumers billions & kill call center productivity. Here's how Invoca is fighting call fraud.
Healthcare
by
Debby Haynam
How a Healthcare Provider Uses Invoca to Increase Marketing ROI and Reduce CPC
DispatchHealth knows how important understanding the customer journey is to marketing success. Data-driven decisions empower them to optimize campaigns.
Healthcare
by
Debby Haynam
5 Digital Marketing Strategies Healthcare Companies are Using in 2019
Not only does the effectiveness of healthcare marketing impact the bottom line, it can potentially affect patient outcomes and access to required care.
Invoca News
by
Stacey Watkins
See Invoca's New Conversation Review, Visual Dashboards and Contact Centre Integration
Learn about Invoca’s new dashboards, transcripts in the Conversation Review interface, and the real-time integration with Five9 contact centre software.
Call Tracking
by
Stacey Watkins
Know the Unknown with Signal Discovery Conversational Analytics
Signal Discovery AI-powered conversational analytics helps marketers access new first-party data & get a complete view into their customer conversations.
Call Tracking
by
Owen Ray
Video: How Invoca Classifies and Segments Callers With Rule-Based Analytics
Learn how to use the Invoca call tracking and conversational analytics platform to classify and segment conversions for inbound sales calls.
Performance Marketing
by
Derek Andersen
12 Local SEO Tips to Supercharge Your Rankings and Conversions
Learn how to use local search to optimize your SEO, drive more high-intent traffic to your website, and get more qualified leads.
Healthcare
by
Derek Andersen
9 Healthcare Marketing Trends You Need to Know in 2024
Discover the key healthcare marketing trends we’ll see in 2024, and how a conversation intelligence can help you capitalize on them.
Call Tracking
by
Owen Ray
How to Use Google Call Extensions to Maximise Ad Revenue
Google Ads call extensions are an ad extension available in Google Ads accounts that encourage people to call your business by showing a phone number.
General
by
Cari Thompson
3 Reasons Omnichannel And Multichannel Are Not The Same Thing
I had been using the terms interchangeably, and now I realize my oversight made me look like a fool.
Call Tracking
by
Stacey Watkins
How Invoca Integrates with Snapchat Swipe Up To Call Ads
Learn how Invoca's call tracking platform integrations with Snapchat, Facebook, and Instagram can help you improve your social media advertising campaigns.
Invoca News
by
Debby Haynam
Invoca Earns Overall SaaS Leader Award by APPEALIE
We’re excited to announce that Invoca has been recognized with an Overall SaaS Leader Award by APPEALIE.
Call Tracking
by
Caitie Gonzalez
How To Stop Repeat Callers From Jamming Your Sales Line
Keep your sales agents happy by stopping repeat callers from jamming up their phone lines. Learn how in these four easy steps.
Marketing Analytics
by
Derek Andersen
How to Use First-Party Caller Data to Improve Audience Targeting Without Cookies
Shifting to audience targeting without cookies requires marketers to innovate in collecting first-party data. Learn how conversation intelligence can help!
Call Tracking
by
Owen Ray
How to Supercharge Direct Mail Campaigns with Call Tracking
Learn how to use call tracking to track and optimize direct mail campaigns. See how AI-powered conversation intelligence helps prove the ROI of direct mail.
Travel & Hospitality
by
Owen Ray
2023 Travel Trends and Tips for Tourism Marketers
Despite inflation, demand for travel remains high. Learn why connecting digital marketing to phone calls is critical for travel marketing success in 2023.
Invoca News
by
Crystal Anderson
Celebrating International Women’s Day with the Invoca Customer Family
We reached out to our Invoca customer family and asked them to share impactful advice they have been given by women and how they are Choosing to Challenge.
Call Tracking
by
Lauren Ishimaru
Adobe Marketing Cloud Gets A Dose Of Call Intelligence
The new Invoca for Adobe Marketing Cloud solves that problem by bringing actionable call intelligence to the marketing cloud.
Home Services
by
Derek Andersen
10 Home Services Trends for 2025 — and How Marketers Can Adapt
Discover the trends home services marketers will see in 2025, and how a call tracking solution can help you capitalise on them.
Telecommunications
by
Andrea Mueller
See How Frontier Communications Uses Call Tracking To Drive More Conversions [Video]
Frontier Communications uses Invoca to get the granular level of data they need to understand when and where people call, and what happens on those calls.
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