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Try this calculator to see how much missed patient calls are costing your healthcare business. Learn how conversation intelligence for healthcare can help.

Invoca is honored to be included among the 2020 Great Place to Work® Best Workplaces for Parents™.

The Invoca Marketing Acquisition Benchmark report analyzes data from over 500 marketers to track paid search acquisition cost trends and tips to reduce your CPA

A few years ago, industry experts predicted that text-based chatbots were the next big thing in automated sales and service.

Here are eight of the most important call tracking metrics real PPC experts need in their dashboard.

Invoca has acquired call tracking and analytics platform DialogTech to Become the #1 Conversation Intelligence Platform with $100M in Revenue. Learn more.

Marketers from Banner Health, BJC Healthcare, and University Hospitals share how they optimize the patient journey. Learn their top tips and strategies.

Want to mold your telesales team into championship-caliber players? Read this blog to learn the best coaching tactics to take your agents to the next level.

With its immediate impact on conversion rates and revenue, implementing call tracking and analytics can be one of the biggest wins of your career.

Want to boost your call center sales team's performance? Get step-by-step instructions for how you can use conversation intelligence to increase close rates.

An incredible amount of hype and false rumors surround AI in 2025. Learn 15 things AI can and can’t do, so far.

The shady days of affiliate marketing are waning, but it takes more to instill confidence in partners. To rebuild trust, we must actively work to detect fraud.

There is a powerful alternative to the lead form you may have been overlooking. Here's how phone calls put lead forms to shame when it comes to lead generation.

Learn everything marketers need to know about conversation intelligence software, call tracking, and speech analytics. Download now for free.

Here are 11 easy ways to get started. And if you're not convinced your prospects are interested in calling, this data may change your mind.

Adwords last-click attribution may be deprecated, but the question remains, is last-click attribution the best way to gauge marketing performance?

Want to get into sales? Here's some practical advice, common mistakes, and some tragic real-life examples of what not to do when hunting for an SDR job.

Learn how artificial intelligence can deliver smarter customer insights, resulting in more effective search, social, and display ad campaigns.

Understand what lead tracking is and its benefits. Improve your sales process with effective lead tracking techniques.

If you're looking at call tracking and conversation intelligence platforms, you probably have a lot of questions. Here are the answers!

The contact centre is a critical part of the customer journey. Learn how conversation intelligence can deliver contact centre experiences that boost revenue.

Here is how you can use call tracking to get attribution for sales that happen over the phone that were driven by your digital marketing.

Learn how to integrate call tracking data into Google Analytics to measure the impact of your marketing campaigns and find ways to optimize your ads.

Personalization is a core expectation for today's customers. But to deliver seamless personalization, you first need the right data to understand your audience.