Recent Posts

Not only does the effectiveness of healthcare marketing impact the bottom line, it can potentially affect patient outcomes and access to required care.

Learn about Invoca’s new dashboards, transcripts in the Conversation Review interface, and the real-time integration with Five9 contact centre software.

Signal Discovery AI-powered conversational analytics helps marketers access new first-party data & get a complete view into their customer conversations.

Learn how to use the Invoca call tracking and conversational analytics platform to classify and segment conversions for inbound sales calls.

Learn how to use local search to optimize your SEO, drive more high-intent traffic to your website, and get more qualified leads.

Discover the key healthcare marketing trends we’ll see in 2026, and how a conversation intelligence can help you capitalise on them.

Google Ads call extensions are an ad extension available in Google Ads accounts that encourage people to call your business by showing a phone number.

I had been using the terms interchangeably, and now I realize my oversight made me look like a fool.

Learn how Invoca's call tracking platform integrations with Snapchat, Facebook, and Instagram can help you improve your social media advertising campaigns.

We’re excited to announce that Invoca has been recognized with an Overall SaaS Leader Award by APPEALIE.

Keep your sales agents happy by stopping repeat callers from jamming up their phone lines. Learn how in these four easy steps.

Shifting to audience targeting without cookies requires marketers to innovate in collecting first-party data. Learn how conversation intelligence can help!

Learn how to use call tracking to track and optimize direct mail campaigns. See how AI-powered conversation intelligence helps prove the ROI of direct mail.

Despite inflation, demand for travel remains high. Learn why connecting digital marketing to phone calls is critical for travel marketing success in 2023.

We reached out to our Invoca customer family and asked them to share impactful advice they have been given by women and how they are Choosing to Challenge.

The new Invoca for Adobe Marketing Cloud solves that problem by bringing actionable call intelligence to the marketing cloud.

Discover the trends home services marketers will see in 2025, and how a call tracking solution can help you capitalise on them.

Frontier Communications uses Invoca to get the granular level of data they need to understand when and where people call, and what happens on those calls.

Invoca's State of First-Party Data Report shows marketers underutilizing first-party data and more are benefitting from call tracking and analytics software.

The insurance industry is using AI for marketing, smart insurance products, fraud prevention, and more. Learn how it’s transforming the industry in this post.

Here's how you can use call tracking and conversational analytics to make your marketing campaigns more efficient and get more from reduced ad budgets.

Learn how leading franchise marketers are gearing up for 2024. Drive more leads to your franchisees with these tips.

With Invoca, Frontier optimized spend and generated more revenue with the same spend. After 6 months campaign response rates improved by 66%!

Mobile search has surpassed desktop search, and nearly two-thirds of Americans are smartphone owners.