Recent Posts

Do you know why you should be using click to call in your paid search campaigns? Here is why you should use click to call in PPC.

Learn how to attribute your online marketing to offline conversions by combining Google Ads call conversion tracking and Invoca inbound call data.

Check out these examples of great landing pages to boost your click-to-call efforts and make it easy for customers to pick up the phone.

See why over 80% of consumers won’t be picking up phone calls in 2019 — and find out how to get them to answer your calls.

Learn how to boost your paid search ROI using Invoca's Voice Marketing cloud.

Learn how to use Invoca conversation intelligence software to get data from customer conversations to improve the experience on your website.

Want to improve your organic search engine rankings on Google? These 25 strategies can help you lay the foundation for increasing organic traffic.

With the ability to readily differentiate competitor offers or wield influence over review platforms, the power of the consumer has undoubtedly increased.

Marketing professionals think that Invoca is the best call tracking software available. See why Invoca has won more awards than any call analytics platform.

EQ is key to customer acquisition & retention as half of buyers are ready to walk away from brands after bad experiences so good customer experience is critical

Phone conversations are a rich source of customer insights. Learn how teams use call analytics to surface insights at scale to fuel revenue growth.

69% of marketers achieved the greatest ROI with social media marketing last year. Get the top tips on how to create paid social campaigns that stand out.

Learn how Invoca & Decibel integrate conversational analytics & digital experience data to provide a full view of the online and offline customer journey.

Learn the latest statistics about senior living media spend, the online customer journey, the phone call experience, and more.

As a part of Invoca's continued commitment to security & data privacy, we're proud to report that were in compliance with GDPR regulations ahead of the deadline

Emotionally connected customers are more than twice as valuable over their lifetime as highly satisfied customers who don’t feel such a connection.

Learn how businesses are using conversation intelligence software to improve the quality of phone conversations — and build brand loyalty as a result.

Learn how Windstream Communications uses Invoca conversation intelligence software to exceed subscriber goals and reduce customer acquisition costs.

Buying a call tracking and analytics solution can be a difficult sell to your internal marketing team, so let Invoca assist

Expectations for the customer journey are higher than ever before. Read our original research about the customer experience and other top third-party stats.

New Google Ads enhancement provides a more accurate way of tying conversions to calls placed from call extensions by delivering Google Click ID (GCLID).

Check out the 10 most common reasons customers hate the caller experience, and what you can do to turn it around.

Invoca is excited to welcome Dee Anna McPherson as Chief Marketing Officer and Jennifer Lovette as Senior Vice President of Customer Success.

Learn what top automotive marketers are planning for 2025 and beyond. Get tips for how you can keep up with the competition.