Over 90% of customers now begin their search on one device and complete it on another - most commonly smartphones. This is driving inbound phone calls - billions of them.
While there are dozens of great tools for tracking the online path to purchase - what happens when a potential customer jumps from your mobile optimized landing page to a phone call for a live conversation? Suddenly you’ve lost the thread.
John searched for our product
John opened our targeted email
John viewed our display ad
John liked us on Facebook
John visited our website
Understand the entire path to purchase
1-888-571-8493
Gain insight into the marketing efforts driving your inbound calls - whether they come from email, search, display, or any other marketing channel.
Understand the cross-channel and multi-device performance of your marketing efforts by measuring both clicks and calls.
Focus your spend on the marketing efforts driving phone calls that convert into revenue by integrating your POS or CRM sales data with Invoca.
Understand the marketing efforts prompting your most qualified customers to call. Even get insight into the conversation itself using Invoca Signal.
Create a seamless marketing experience for the customers who choose to call by integrating call data with your retargeting, CRM, and marketing automation technologies.
Invoca makes it amazingly easy to combine call intelligence with any marketing technology platform.
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Dan Altman
