Invoca Named a Leader in 2024 Opus Research Conversation Intelligence Report

min read
Invoca Named a Leader in 2024 Opus Research Conversation Intelligence Report

Hot on the heels of winning the CX Today Award for ‘Best Conversational Intelligence Solution’ of 2024, Opus Research has named Invoca a Leader in the 2024 Conversational Intelligence Intelliview report for its conversation intelligence solution for the third year in a row. 

Good thing our trophy case is virtual now, or we’d have to fill a conference room with these things! The accolades are awesome, but our drive for excellence is firmly rooted in the success of our customers. So it feels pretty good that the report also recognized our commitment to customer success, our broad spectrum of proven use cases and references, saying “Invoca is trusted by recognized brands across various industries, demonstrating its effectiveness and reliability in delivering results through its CI product.” 

Invoca Stands Out for Its Ability to Integrate Revenue Data and Capture Insights from Calls

The 2024 Conversational Intelligence (CI) Intelliview evaluates service offerings from 18 vendors that distinguish themselves by providing enterprise customers with CI tools and resources designed to improve customer experience, employee productivity, and revenue results. Solution providers were evaluated on the breadth of their services, including their technology and differentiation, breadth of business impact, track record of partnerships and customer base growth, and future vision and roadmap. Invoca received the top scores possible on 3 of the 4 criteria.  

The report recognizes Invoca as “a leader in Conversational Intelligence AI, designed to drive revenue growth across various business sectors.” It also stated that Invoca is a standout in the field for its ability to “capture insights from customer phone calls and digital journeys and integrate them with revenue data from CRM and contact center solutions,” positioning Invoca as “a comprehensive source for consumer engagement insights.”

"Invoca continues to demonstrate that they are a clear leader in conversational intelligence AI with a suite of solutions that connect the full online-to-offline buying journey,” said Derek Top, Research Director & Senior Analyst, at Opus Research. “We recognized Invoca for its sophisticated blend of AI technologies that capture insights from customer phone calls and digital journeys and integrate it with revenue data from CRM and contact center solutions to drive revenue growth across business sectors.”

According to the Opus Research 2024 Conversational Intelligence Intelliview, Invoca enables many of the world’s most successful businesses to improve various business metrics like sales acceleration, lead generation, and conversion rates by:

  • Enhancing agent performance and efficiency
  • Optimizing marketing strategies and ROI
  • Enriching first-party data for personalized customer interactions
  • Identifying and rectifying issues in customer journeys

Invoca Continues to Lead the Way in Conversation Intelligence AI

Invoca was the leader in conversation intelligence AI well before AI was the buzzword of the day when we launched Signal AI in 2017. We continue to push the envelope to increase the transformative power of conversation intelligence AI to help businesses drive revenue. For the last decade, top consumer brands have used Invoca’s AI to unlock billions of insights from phone conversations — insights their digital marketing and contact center teams have used to drive millions of appointments and sales.  

It’s been amazing to see the impact data from our Signal AI conversation analytics suite is having on customers’ revenue, and there’s much more to come. Late last year, we announced groundbreaking enhancements to Signal AI, unlocking a new era of conversation intelligence that will transform the way digital marketing and contact center teams acquire customers.

Invoca’s strength lies in its ability to empower revenue teams across marketing, contact center sales, and customer experience to enhance buying experiences, increase high-value leads, and boost revenue for the world’s leading brands. 

“B2C marketing and sales teams are woefully disconnected. These broken connections cause a lack of visibility into the full buying journey that reduces revenue and creates bad experiences for customers,” said Peter Isaacson, CMO of Invoca. “This report recognizes the importance of connecting marketing investments directly to revenue, having a complete understanding of the buying journey, and Invoca’s ability to unify marketing and sales teams to drive revenue growth.”

Download the full report here to learn more.

Additional Resources

Subscribe to the Invoca Blog

Get the latest on AI and conversation intelligence delivered to your inbox.

Get expert tips on marketing, call tracking, and conversation intelligence AI delivered straight to your inbox every two weeks. Join thousands of marketing and contact center professionals and subscribe today!

Calling all B2C digital marketers!
Calling all B2C digital marketers!
Join us on June 27 for a webinar featuring Forrester Research to learn data-driven strategies to propel your revenue growth.
Register Now
white arrow