The B2C AI Marketing Impact Report 2026
To understand the current state of AI in B2C marketing, it is essential to grasp the collective mindset of its practitioners. The results of this new research show that a combination of powerful optimism and intense competitive pressure is driving a rapid pace of AI adoption and shaping critical investment decisions. It’s clear that strategic decisions made today regarding AI investment, adoption, and integration will unequivocally define your market position tomorrow. Get the new B2C AI Marketing Impact Report to see how your organization stacks up.
What You’ll Learn:
- Why the next 12 months are make-or-break period for establishing AI leadership
- The dangers of a widespread overestimation of AI prowess in B2C marketing
- Why marketers are driven to move quickly on AI, despite the risks
- The risky gap between marketers’ perception of AI and real-world consumer experience
- How gaps in AI execution and data latency are leaking value from the marketing funnel
Get the report to see why:
81%
Think the AI winners in their category will be determined in the next year
80%
Think pausing AI initiatives would cause them to miss targets
56%
Prefer to move quickly with AI and risk harming customer experience
82%
Believe their organization is adopting AI faster than the competition
Will your AI strategy put you at the head of the pack? Get the insights you need to find out where your organization stands. Get the AI Impact Report today — no form fill required!
