Invoca for Facebook

Optimize campaigns for the entire omnichannel customer journey, all within Facebook.

Facebook, meet calls.

Invoca for Facebook is the only solution to deliver full visibility into calls driven by Facebook ads, all within Facebook. Easily integrate call intelligence with your social media ads for smarter campaign optimizations and more engaging journeys for your target audiences.

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The only call intelligence solution for Facebook's Ads Manager.


Get credit for all of the conversions your Facebook ads drive, whether online or over the phone. Optimize your campaign performance with:

  • Granular attribution down to the ad-level for calls from Facebook ads.
  • Insight into campaigns, ad-sets and ads driving conversions over the phone.
  • Complete dataset of online and offline engagements.

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Target Audiences

Truly target your target audiences with call intelligence. Create engaging customer journeys by using Invoca data to:

  • Understand which target audiences have the highest propensity to call.
  • Get insight into enhanced caller demographic information.
  • Learn what’s being said in the conversations themselves.

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Native Reporting

Spend less time merging data and more time optimizing. See Invoca call data side-by-side with click data, all within Facebook.

  • Easily view and pivot on call data in Facebook.
  • Analyze and optimize ad spend for both clicks and calls.
  • Push Invoca call data wherever else you need it, like your bid management solution or DMP.

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See what customers are saying.

"Invoca for Facebook gives us insight into which Facebook ads are actually driving the highest quality phone calls for our clients."

Harrison Davies, EVP and Head of Digital Media

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