Signal AI

Take the guesswork out of measuring and attributing call conversions.

  • Chicago, IL
  • Interested in Loan
  • High Income Home Owner
Invoca's Signal AI

You expect to measure and attribute online conversions. Why wouldn’t you demand the same for phone calls?

Phone conversations are the ultimate source of first-party data for businesses that rely on inbound calls to drive sales. But due to the sheer volume of inbound calls, data silos between marketing and the contact center, or the expense and inconsistency of manual call classification, most marketers aren’t equipped to quickly and accurately measure and attribute conversions.

This means that you're losing out on opportunities to optimize your campaigns to drive revenue. Until Now.

Enter AI

Signal AI takes the guesswork out of attribution by analyzing live phone conversations to measure call conversions. You identify the outcomes that matter to your business, and Signal AI creates predictive models customized to your specific use case, giving you access to valuable insights that would be otherwise unattainable without a dedicated data science team.

Compared to other automated methods of measuring call outcomes, Signal AI is more accurate and delivers conversion measurement in an actionable format that can be pushed into the marketing platforms of your choice. Use this call intelligence to make smarter decisions on everything from PPC bidding strategy to audience segmentation and targeting.

  • Call Profile
  • Keyword: “Corp Bank Trust”
  • GCLID: 54218
  • Campaign: Branded Keywords
  • Product Interest: Mortgage
  • Outcome: “Quote Request”
  • Call Length: 00:06:45
  • Signal Met
  • Mortgage Quote Inquiry
Invoca's Signal AI

How it works

  • step 1
    Identify the call outcomes you want to measure.
    Prospect Calling?
    Quote Inquiry?
    Application Complete?
    Claim Filed?
    Policy Purchased?
  • step 2
    Signal AI analyzes previous calls to understand caller intent signals, and builds a custom predictive model.
    "...I need your home address…”
    "...know the price for insurance..."
    "..like to get a quote..."
  • step 4
    Invoca pushes these conversions to your preferred marketing platforms, so you can optimize spend, segment audiences, and drive revenue.
    Prospect Calling
    Quote Inquiry
    Application Complete
  • step 3
    This model is applied against live calls to measure outcomes in real-time.
    Prospect Calling?
    Quote Inquiry?
    Application Complete?
    Policy Purchased?
    Claim Filed?

Two flavors of AI to choose from

Pre-Trained AI Models

With pre-trained models, marketers can take advantage of more than 20 out-of-the-box call outcomes specific to a range of industries, requiring only seconds of set-up.

Ideal for marketers who:

  • Want to get started quickly
  • Have straightforward conversion measurement needs
  • Have limited call data or team resources
Industry AI

Custom AI Models

Custom predictive models also be trained using your business’s call recordings, to establish conversion outcomes tailored to your unique needs.

Ideal for marketers who:

  • Want the highest accuracy conversion measurement
  • Have a deep understanding of which outcomes are relevant to their business
  • Have a high volume of call recordings with key outcomes identified
Custom AI

Recognized Leadership in AI

Invoca is a recognized industry leader in using speech analytics to deliver marketing insight. Invoca was was the only call tracking solution included in the report, The Forrester New Wave™: AI-Fueled Speech Analytics Providers, Q2 2018, having received an overall Strong Performer rating and the top scores possible for real-time speech analytics, business insights, and product roadmap criteria.

  • Forrester
  • CBInsights
  • AI Breakthrough

100% Enterprise Compliant

Invoca is fully PCI and HIPAA compliant. Signal AI has analyzed millions of phone conversations across multiple industries, including banking and healthcare, and our methodology for measuring conversions is performed with the strictest level of data governance. Data is anonymized at each step of the model training and application process.

PCI HiPPA Compliance

"Invoca is advancing state of the art in call classification."

Invoca Named a “Strong Performer” in The Forrester New Wave™:

AI-Fueled Speech Analytics Solutions, Q2 2018

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