Invoca for Google Analytics

Bridge the online to offline gap by adding call intelligence to Google Analytics.

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75% of consumers say a phone call is the quickest way to get a response.

Do you know the digital channels that led a consumer to make a purchase over the phone?

By offering complete visibility into the source and quality of inbound calls, Invoca for Google Analytics helps businesses optimize across online, offline, and mobile marketing channels. Finally, see the full consumer journey and measure inbound calls with the same precision as online actions. Use the insights to allocate budget to the right channels that drive the most desirable engagements and outcomes for your business.

Marketers using Invoca for Google Analytics are able to:

  • Track the full consumer journey from online to phone call with the Google Analytics multi-channel reports.
  • Create Goals based on call duration to focus on higher quality calls and the sources that drove them.
  • Use custom dimensions to pass detailed call data to understand how phone type, location, keypresses, and duration affect performance.
  • Report conversions and revenue to see the true Return on Ad Spend by channel and make decisions about how to allocate your budget more efficiently.

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