Invoca for DoubleClick Search

Get more out of your bid management solution by adding call intelligence using the Invoca for DoubleClick Search integration.

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Consumers are 10 times more likely to make a purchase if they pick up the phone.

Are you factoring in these high-converting actions when optimizing your keyword bids?

The Invoca for DoubleClick Search integration adds call intelligence to your bid management solution, providing visibility into true keyword performance. Marketers are empowered to set rules or adjust bids to drive more of the engagements that maximize revenue.

Search marketers using Invoca for DoubleClick Search are able to:

  • Discover the Campaigns, Ad Groups, Ads, and Keywords that drive quality calls.
  • Report call dispositions and conversions to understand the true Return on Ad Spend based on the outcome of the call.
  • Analyze performance and adjust bids based on online and offline interactions, helping to drive results and eliminate wasted spend.
  • Leverage call data in display remarketing, ensuring visitors that click on a search ad and then call are retargeted appropriately.

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