In this episode, Jeff Stewart, VP of Strategic Marketing at CHRISTUS Health and Drew Landmeier, SVP and Chief Marketing and Communications Officer at Tufts Medicine., explore how leading health systems modernize patient access, unify fragmented data and adopt AI to improve both digital journeys and in-clinic care experiences.
Jeff and Drew share how AI is reshaping discovery, appointment booking, translation, clinician workflows and patient engagement while reducing friction, lowering operational costs and enabling more personalized, accessible care across diverse communities.
Key Takeaways:
00:00 Introduction.
04:46 Strong data foundations power digital patient experience.
08:09 Harmonizing backend systems for smoother patient flows.
11:52 Marketers cannot fall behind on GEO strategy.
14:46 AI will better define quality care for patients.
18:36 AI helps smaller systems compete with industry giants.
21:24 The magic toaster helps teams understand AI.
24:52 AI creates custom hospital images fast and cheaply.
29:36 Ambient listening lets clinicians focus on patients.
31:44 Patients feel more connected with ambient AI.
35:28 Podcasts reach highly targeted healthcare audiences.
Resources Mentioned:
“The Design of Everyday Things” by Don Norman
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