Billions of calls, finally measurable.
Today’s customer journey is getting more sophisticated, and search marketers are feeling it more than anyone. Paid search efforts are driving consumers to jump across devices and channels - from search to the phone - and by 2018, it’s going to happen over 73 billion times. (BIA/Kelsey, 2014)
But while search analytics and bid management tools do a great job at tracking clicks, they weren’t built to understand phone calls. The result? Inaccurate data, bad decisions, and lost revenue.
Invoca for Adwords lets you measure the complete customer journey. You’ll get insight into which of your search efforts are driving people to call, so you can spend more effectively, drive higher search conversions, and even increase performance across other channels.