Billions of calls, finally measurable.

Today’s customer journey is getting more sophisticated, and search marketers are feeling it more than anyone. Paid search efforts are driving consumers to jump across devices and channels - from search to the phone - and by 2018, it’s going to happen over 73 billion times. (BIA/Kelsey, 2014)

But while search analytics and bid management tools do a great job at tracking clicks, they weren’t built to understand phone calls. The result? Inaccurate data, bad decisions, and lost revenue.

Invoca for Adwords lets you measure the complete customer journey. You’ll get insight into which of your search efforts are driving people to call, so you can spend more effectively, drive higher search conversions, and even increase performance across other channels.

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Invoca for Adwords includes:

Dynamic Phone Numbers

Use unique phone numbers to tie call conversions to the keywords that drove them.

Intelligent Journey Triggers

Automatically trigger the next best interaction in any other channel.

Organic Search Attribution

Attribute calls to organic SEM efforts like content marketing and social media.

Call Conversion Reporting

See which campaigns ad groups and keywords are driving call conversions - in real time, directly in Adwords.

Call Reporting

Get detailed reporting, including: time of call, caller ID, caller type, and more.

Call Recording

Listen to every call conversion with call recordings.

Invoca Signal

Get conversation intelligence with visibility into the keywords or phrases said during the call.

Closed-Loop Revenue Reporting

Tie actual revenue generated to the call and keyword that drove it.

Bid Management Integrations

See your click and your call performance within a single view.

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Call Intelligence Where You Need It

Invoca makes it amazingly easy to combine call intelligence with any search marketing platform.

Discover how Invoca helps Search Marketers:

“Invoca's integration of Signal AI with AdWords Offline Conversions gives us unprecedented visibility into the types of calls and callers certain keywords are driving. For one of our insurance clients, we can see which keywords are driving calls resulting in quote inquiries, and immediately use that data to optimize their campaigns directly in AdWords, in real time. This level of customization opens up a new world of possibilities for search marketers driving call conversions.”

Colin Hart
Senior Media Manager, Performics

Live Demo: Drive More Revenue From AdWords Offline Conversions

Invoca’s new AdWords Offline Conversions integration enables marketers to get a complete view of inbound call activity driven from AdWords marketing efforts, all within the AdWords platform.

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