Marketers using Invoca with Google Analytics are able to:
- Track the full customer journey from online to phone call with the Google Analytics multi-channel reports.
- Create Goals based on call duration to focus on higher quality calls and the sources that drove them.
- Use custom dimensions to pass detailed call data and understand how phone type, location, keypresses, and duration affect performance.
- Report conversions and revenue to see the true return on ad spend by channel and make decisions about how to allocate your budget more efficiently.