Invoca and Google Analytics

Track the full customer journey from online to phone call with Google Analytics and Invoca Call Tracking.

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Marketers using Invoca with Google Analytics are able to:

  • Track the full customer journey from online to phone call with the Google Analytics multi-channel reports.
  • Create Goals based on call duration to focus on higher quality calls and the sources that drove them.
  • Use custom dimensions to pass detailed call data and understand how phone type, location, keypresses, and duration affect performance.
  • Report conversions and revenue to see the true return on ad spend by channel and make decisions about how to allocate your budget more efficiently.

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