Invoca for Adobe Marketing Cloud
Bringing calls and conversations to the omnichannel customer journey.
Marketing cloud, meet calls
Invoca for Adobe Marketing Cloud gives marketers actionable insight into the most valuable customer interaction- the conversation- right inside the Adobe Marketing Cloud. Bridge the gap between online engagements and offline conversations for better customer data, insight, and action, across all channels and device types.
Add enterprise call analytics and automation to the Adobe Marketing Cloud, including:
Discover new customer insights.
Make better customer-focused marketing decisions with a new dimension of offline customer data. Get insight into rich call and conversation intelligence like:
- What web pages are driving high value calls
- Which marketing campaigns are converting via the phone
- What’s said in the conversation
Create target audiences and individualized interactions.
Find new high value audience segments with a complete view of every customer interaction. Orchestrate targeted omnichannel customer experiences using insights like:
- Customer campaign engagement data, including both clicks and calls
- Rich caller demographic data
- Verbally expressed interest in certain products or offers
Drive higher web engagement and conversions.
Understand the cross-device journey web visitors take. Optimize and personalize content to drive higher conversions using rich call and conversation data like:
- Which web pages and layouts drive high value calls
- What caller experience generates the most conversions
- Verbally expressed interest in certain products or offers
Optimize campaigns and media spend.
Get 100% campaign attribution for the clicks and calls your search, display,and social campaigns drive. Increase campaign ROI and reduce cost per engagement with:
- Credit for conversions via the phone
- Real-time campaign attribution for phone calls, down to the keyword
- Retargeting based upon what was said in the conversation
“ Invoca’s integration with Adobe Marketing Cloud allows us to drive more value from our marketing efforts. ”
“ Invoca, coupled with Adobe Media Optimizer, enabled us to track cross-channel attribution. ”
“ Invoca's powerful integration with Adobe Marketing Cloud enables us to focus on which campaigns are driving success. ”
