Adobe Analytics
Overview
Adobe Analytics helps marketers capture, understand, segment, and target their web audiences. By connecting Invoca to your Adobe Analytics account, you can tie each phone call you receive to the caller’s unique Adobe Visitor ID. This allows you to incorporate your call data and Invoca Signal insights into the rest of your marketing technology suite for a more complete view of your business including real-time call insights.
Key Benefits
- A single view for digital and offline call data
- Optimise marketing spend with complete attribution across all channels
- Acts as the hub for Invoca data that can be used across the Adobe Experience Cloud