INDUSTRY:
Financial services and insurance

Using Invoca, Google Ads and Analytics to save on paid search

Using Invoca to optimize paid search, improve caller experience, see trends and make decisions.
Using Invoca, Google Ads and Analytics to save on paid search
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With a business like ours that has multiple call centers, it’s important that we deliver a personalized call center experience for every caller. Now with Invoca’s Lost Sales Recovery data, if someone calls a Mutual of Omaha sales center and the call goes unanswered, we get real-time reporting so we can quickly re-engage with that consumer. This ability, plus the transparency in our dashboards and reports across all of our call centers, is invaluable to our business.
Tim Mogler
Senior Account Manager at Mutual of Omaha

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