AI has been rapidly woven into nearly every aspect of daily life — including how we shop and interact with brands. Businesses were quick to adopt AI in hopes of streamlining the buying journey and meeting evolving customer expectations. But has this widespread adoption delivered meaningful results for consumers or has it sacrificed empathy in the name of efficiency?
Our research report set out to answer that question. What we found is a complex picture: in some instances consumers prefer AI, but in others they aren’t willing to sacrifice the personal touch of speaking to a human. Download this infographic to learn when consumers want AI help and when they don’t, so you can tailor your business’s buying journey accordingly.
