6 Killer Strategies to Boost Social Advertising ROAS with First-Party Data

Ad spend on social channels like Facebook, Instagram, TikTok, Snapchat and Pinterest is surging.

As marketers shift more of their budgets to paid social ads, they face mounting pressure to do more with social ads than just raise awareness. Social advertising must drive leads and revenue to generate measurable business results — yet many marketers struggle to link their social ad spend to offline conversions.

Watch Invoca’s Stacey Watkins and Joel Citron, Chief Information Officer at AI Media Group's exclusive webinar to learn 6 killer strategies for using first-party data from AI to transform your social ad campaigns into conversion- and revenue-generating machines. Watch now to learn how to:

  • Target your most valuable audiences with the right ads across social channels 
  • Make the right optimizations to increase conversions and ROAS
  • Prove the full impact of your social campaign on your business
speakers
Stacey Watkins
Stacey Watkins
Director, Product Marketing, Invoca
Joel Citron
Joel Citron
Chief Information Officer, AI Media Group