How Invoca's Active Conversation Intelligence platform works for marketing, sales, eCommerce, and customer experience teams.
The State of Data-Driven Marketing in 2021: Why You Need to Update Your Strategy
In 2021, marketers are capturing more data than ever before. Learn how to use it to personalize experiences and boost ROI.
What Is Call Analytics and Why Should Marketers Use It?
Phone calls are valuable marketing conversions. Learn how marketers use call analytics to drive more phone leads at a lower CPL.
See How Digital Market Media Drove 1,000% More YoY Revenue With Invoca
Digital Market Media, a leader in insurance marketing and lead gen, uses Invoca to track calls and improve call center efficiency. Check out their results.
40 Financial Services Marketing Statistics You Need to Know in 2021
Most financial services consumers start their journey with search and convert by calling. Delivering a frictionless call experience is critical. Learn more.
First-Party Caller Data Will Improve Audience Targeting in a Post-Third-Party Cookie World
In a post-third-party cookie world, call analytics solutions allow marketers to tap into that often-overlooked source of first-party data: consumer calls.
5 Essential Marketing Strategies for Call Conversions
Marketing leaders are making it easy for consumers to engage in conversation with their businesses over the phone. Here are 5 essential strategies.
7 IVR Use Cases for Marketing, Sales, and Support Teams
There are dozens of ways to use interactive voice response (IVR) to generate leads, revenue, improve customer support, increase efficiency, and cut costs.
What Marketers Need to Know About First-, Second-, and Third-Party Data
With the right technology, brands can collect consumer data from every touchpoint. Does your organization have the right mix of data to meet its objectives?