January 31, 2019
Invoca continues to lead the call tracking and analytics space with awards for product and market leadership
SANTA BARBARA, Calif., January 31, 2019 — Invoca, an AI-powered call tracking and analytics company, today announced it was recognized as the top-scoring Leader in the G2 Crowd Winter 2019 Enterprise Grid® Report for Inbound Call Tracking Software. Invoca received the highest overall score in this report, beating out six other vendors in the call tracking and analytics space. Ranking highly for customer satisfaction and market presence, Invoca’s position in this Grid underscores the company’s focus on product innovation and customer success.
G2 Crowd rates products from the Inbound Call Tracking category algorithmically based on data sourced from product reviews shared on their platform, and data aggregated from online sources and social networks. An overwhelming 93 percent of reviewers give Invoca 4 or 5 stars and nearly 90 percent would recommend the platform to others. Additionally, 98 percent believe Invoca is “headed in the right direction.”
This level of customer confidence in Invoca is important as marketers increasingly invest in digital marketing that drives a blend of online and human interactions. This is especially critical when it comes to high consideration purchases. For example, according to eMarketer, nearly half of consumers surveyed would want to interact only with a human when buying something expensive like a home or an item with emotional significance like a wedding ring, while fewer had this preference when purchasing something more mundane.
“Making our customers successful is paramount to everything we do at Invoca, so being recognized as a Leader by G2 Crowd validates our focus on helping marketers make meaningful, revenue-driving connections between the digital channels they’re investing in and the purchases that happen on the phone,” said Gregg Johnson, CEO of Invoca.
G2 Crowd Reviews:
In addition to the G2 Crowd recognition, Invoca was also recently chosen by APPEALIE as a top SaaS company, alongside Slack, Hubspot, Drift and others, which honored the company for its “demonstrated excellence and customer delight.” Invoca was also named a Top Performer by FeaturedCustomers in the Call Center Solutions category of its Winter 2019 Customer Success Report. Invoca was the only marketing-focused call tracking and analytics solution ranked in the report. This recognition follows a slew of awards last year for Invoca’s industry-leading AI technology and distinctive company culture.
Invoca is an AI-powered call tracking and analytics platform that helps marketers get campaign attribution and actionable data from inbound phone calls. Invoca delivers real-time call analytics to help marketers take informed actions based on data generated before and during a phone conversation. As a result, marketers can dramatically improve ROI by driving more revenue-generating calls, increasing conversion rates, personalizing the customer journey, and running more efficient campaigns. With Fortune 500 customers in telecommunications, financial services, insurance, healthcare, and home services, Invoca’s platform integrates with Google Marketing Platform, Facebook, Adobe Experience Cloud, and Salesforce Sales and Marketing Clouds. Invoca has raised over $60M from Accel Partners, Upfront Ventures, Morgan Stanley Alternative Investment Partners, Salesforce Ventures, and Rincon Venture Partners. For more information, visit www.invoca.com.