SANTA BARBARA, Calif. — April 20, 2026 — Invoca, the leader in AI-powered revenue execution, is bringing its new AI agent capabilities to Adobe Summit 2026 in Las Vegas, demonstrating how brands can convert more demand into revenue across SMS and voice. The company recently expanded its AI Agent capabilities across voice and SMS, giving brands unprecedented power to engage and convert high-intent buyers, and connect every outcome back to the marketing campaign that drove it.
Closing the Gap Between Demand and Revenue
Marketing pays to drive qualified demand through digital channels, but 95% of website lead forms and 91% of phone calls to businesses don’t convert. Brands are paying more to generate demand, but the majority of those leads never turn into appointments or sales - creating a double loss of wasted media spend, and buyers lost to competitors.
Invoca's AI agents close that gap by engaging buyers instantly via SMS and phone, qualifying leads, answering questions, booking appointments, and capturing consent 24/7.
AI Agents Meet Adobe Experience Platform
At Adobe Summit, Invoca will demonstrate how its AI agents work alongside the Adobe Experience Platform (AEP), empowering marketers to convert more demand into revenue across every channel.
"Brands spend millions driving demand, but too much of it never converts because buyers can't get the answers they need at the moment they're ready to act,” said Peter Isaacson, CMO of Invoca. “Invoca’s AI agents change that equation. They're the biggest leap in conversion optimization since Smart Bidding transformed paid media. At Adobe Summit, we're showing how brands can put that to work inside the platforms they already rely on."
Agents in Action at Adobe Summit
Visitors can experience Invoca’s AI Agents live and in action at Booth #748 at The Venetian during Adobe Summit (April 20-22, 2026). Order a custom dirty soda through Invoca's AI Messaging Agent at the Revenue Remix Bar and experience firsthand how the agent qualifies intent, responds in real time, and ties every interaction back to its source. Better data makes better AI — and better AI makes a really good drink.
Invoca is also co-hosting an evening event with Quantum Metric at Wakuda on April 20. Book a meeting or request an invitation at https://www.invoca.com/adobesummit26.
Learn how Invoca’s AI agents are giving marketers more data, more power, and more control: www.invoca.com/blog/invoca-ai-gives-marketers-more-control-over-the-buying-journey
About Invoca
Invoca is an AI-powered revenue execution platform that connects marketing, commerce, and contact center teams to orchestrate seamless buyer journeys and turn every interaction into measurable, profitable growth. The Invoca platform features deep integrations with leading technology partners, enabling revenue teams to connect paid media investments to business outcomes, improve digital engagement, and convert more leads into sales.
Invoca’s AI vision centers on using trustworthy, first-party data to deliver AI that is intelligent, authentic, and empathetic — connecting digital and human experiences to build lasting customer relationships. Top consumer brands, including Mayo Clinic, Mutual of Omaha, and Verizon, rely on Invoca to power profitable growth. Invoca has raised $184M from leading investors, including Upfront Ventures, Accel, Silver Lake Waterman, H.I.G. Growth Partners, and Salesforce Ventures. For more information, visit www.invoca.com.
Media Contact:
Allison Champion
PR & Digital Content Program Manager
press@invoca.com