Invoca Hires New Sales Leader to Accelerate Company’s Record Enterprise Business Growth

February 2, 2017

Ben Sullivan brings over 20 years of experience building and managing sales organizations at high-growth SaaS and telecommunications companies

SANTA BARBARA, Calif., February 2, 2017 — Invoca, the call intelligence company, today announced SaaS and telecommunications sales veteran, Ben Sullivan, joined the executive team as senior vice president of sales. Bringing 20 years of experience building, leading and scaling global sales organizations, Sullivan will be instrumental in driving expansion of Invoca’s enterprise customer base and fueling subscription revenue growth.

Sullivan’s hire comes on the back of significant enterprise momentum at Invoca, as smartphone adoption and mobile marketing collectively drive tens of billions of phone calls to businesses every year. Recent new customers include Allstate, Frontier Communications, Mayo Clinic, Microsoft, SunTrust and Vivint Smart Home, while over the past three years Invoca increased its software revenue from enterprise customers by over 500 percent.

“We’ve seen an influx in demand for call intelligence as more enterprise brands look to increase revenue by creating a more consistent and personalized customer experience across devices and channels,” said Gregg Johnson, CEO at Invoca. “Ben’s extensive experience in enterprise sales at high-growth SaaS companies will be critical to continuing our impressive growth trajectory as we expand our reach into new markets and strengthen our base of enterprise customers and partners.”

In this role, Sullivan brings over 20 years of experience building and managing sales organizations at high-growth SaaS companies. Prior to Invoca, Sullivan was the vice president of worldwide sales at ON24, where he led and scaled the global sales organization and drove over 70 percent subscription revenue growth. Prior to that, Sullivan also served as vice president of strategic alliances and business development at ON24. Sullivan has held various sales and management roles in voice telephony, unified SaaS communications and enterprise SaaS companies including Genesys, Winstar Communications and Verizon. Sullivan holds a BA in sociology and mass communication and marketing from Saint Anselm College.

“Having spent two decades working in enterprise SaaS and telecommunications, I’m incredibly energized to join a company that sits at the intersection of these two industries,” Sullivan commented. “I’m looking forward to capitalizing on the business momentum Invoca has already built along with the massive market opportunity to help enterprise marketers bring voice into the customer journey.”

About Invoca
Invoca helps the modern marketer optimize for the most important step in the customer journey: the phone call. With Invoca’s Voice Marketing Cloud, marketers can get granular campaign attribution to understand why customers are calling, gain real-time intelligence about who’s calling and analyze what’s being said in conversations. Marketers can put this data to work directly in the Voice Marketing Cloud by automating the ideal customer experience before, during and after each call. With an ecosystem of over 30 technology partners, marketers can inject call intelligence into their existing technology stack, giving them the ability to orchestrate a true omnichannel customer journey. Invoca is backed by Morgan Stanley Alternative Investment Partners, Accel Partners, Upfront Ventures, Rincon Venture Partners, Salesforce Ventures, and Stepstone.


Laura Schierberl

(415) 636-8038