Invoca Announces Record Enterprise Growth Fueled by Growing Demand for Call Intelligence
September 1, 2015
Company triples enterprise customer base; New customers include SunRun, Mitsubishi Electric and Cvent
SANTA BARBARA, Calif., September 1, 2015 – Invoca, the call intelligence company, today announced record growth of its enterprise customer base, which increased by 375 percent since 2013. In addition to tripling the number of enterprise customers over the last two years, Invoca grew its average enterprise deal size by 67 percent over the past year, demonstrating a demand for bringing phone calls into the digital age.
As smartphone adoption continues on a fast-paced trajectory, calls to businesses are growing at a rapid clip: BIA Kelsey predicts calls to businesses from mobile devices will reach 162 billion by 2019. Marquee brands and agencies continue to choose Invoca, solidifying its position as the leader in the fastest growing area of marketing technology: call intelligence. Recent customer wins include The New York Times Store, Avalara, SunRun, Alarm.com, 3 Day Blinds, Mitsubishi Electric, Cvent, and K12, Inc.
Invoca’s customers are realizing significant impact after implementing Invoca’s Call Intelligence Platform. Last year customers increased the number of calls to their businesses by an average of 205 percent, and the length of those calls by seven percent, a signal that call quality is improving.
- “Invoca’s platform gave us new and actionable insights into the 1-800 call side of our lead generation,” said John Stowell, senior director of marketing, at Mitsubishi Electric. “We can now track the performance of our lead generation with new depth, and steward more value at a higher level to our channel partners who use the 1-800 calls to sell our products and drive revenue.”
- “Invoca’s Call Intelligence Platform gives us immediate insight into which marketing campaigns are driving inbound calls that convert into sales,” said Kevin Fliess, vice president of product marketing, Cvent. “And Invoca’s seamless integration with Adobe gives us an extra layer of rich data that helps us optimize our marketing to drive more of these valuable calls.”
- “Call intelligence is vital for business, allowing us to take action on real time data,” said Chuck Sullivan, chief marketing officer at K12, Inc. “Invoca not only simplified how we measure inbound calls, but coupled with Adobe Media Optimizer it enabled us to track cross-channel attribution. We’re now able to identify exactly which keywords drove qualified leads as well as where the customer lies along the decision making path.”
- “Paid search is an important marketing channel for us, and with the implementation of Invoca, we are able to identify exactly which paid keywords are driving inbound calls to our business,” said Dan Williams, chief revenue officer at 3 Day Blinds. “This enables us to optimize search spend – bidding more for the keywords that are driving calls and less for the keywords that aren’t performing.”
To increase value provided by Invoca’s Call Intelligence Platform, the company continues to innovate based on customer needs, adding 14 certified integrations with complementary technologies, including Salesforce, Google AdWords and Microsoft Dynamics. Invoca also introduced three industry leading products, including Invoca for Salesforce, Invoca for Search and Invoca Call Intelligence Platform.
Invoca has seen unprecedented growth in recent years as smartphone adoption skyrockets. According to Google, 70 percent of mobile searchers call a business directly from search results and as more searches take place on mobile devices than on computers, calls to businesses will only continue to increase. Call intelligence is critical in helping marketers turn phone calls into marketing and sales opportunities by analyzing and optimizing the complete customer journey, both online and off.
“There’s no better way to connect than a live conversation, which is evidenced by the explosive growth of phone calls to businesses every year,” said Mark Woodward, CEO, Invoca. “It’s clear that customers want to talk, and at Invoca we’re bringing phone calls into the digital age by giving marketers the attribution and automation they’ve come to rely on for every other part of the customer journey.”
In recognition of the company’s growth, Invoca was recently named to Inc. Magazine’s 5000 list of fastest-growing private companies for the second consecutive year. Among private companies, Invoca ranked number 635 overall. Earlier this year, Invoca was also named a G2 Crowd Leader. Among G2 Crowd reviews, 99 percent of customers rank Invoca with four to five stars on a five-star overall scale, demonstrating their success with the Invoca platform.
Invoca helps the modern marketer optimize for the most important step in the customer journey: the phone call. With Invoca’s Call Intelligence platform, marketers can get granular campaign attribution to understand why customers are calling, gain real-time intelligence about who’s calling and analyze what’s being said in conversations. Marketers can put this data to work directly in the platform by automating the ideal customer experience before, during and after each call. With an ecosystem of over 30 technology partners, marketers can inject call intelligence into their existing technology stack, giving them the ability to orchestrate a true omnichannel customer journey. Invoca is backed by Accel Partners, Upfront Ventures, Rincon Venture Partners, and Salesforce. For more information, please visit www.invoca.com.