In this episode, we’re joined by Don Batsford Jr., Head of Industry at Google. For today’s revenue teams, the question on everyone’s mind is: how is AI reshaping the way consumers discover, engage, and buy? From marketing to commerce to sales, no area is changing faster than search.
Don has spent his career at the intersection of digital marketing, technology, and consumer behavior. He brings a practitioner’s eye to how AI is redefining the customer journey, from search and discovery to purchase and loyalty, and what it means for marketers and revenue leaders right now.
Key Takeaways:
00:00 Introduction.
03:03 AI shifts search from keywords to exploratory conversational tools.
05:28 Everyday adoption of generative tools.
08:46 Google introduces AI mode and AI overviews.
11:58 Empathy emerges as the human edge.
14:50 AI supports complex, high-stakes decisions.
17:47 No single best experience exists.
20:15 With iteration, costs drop dramatically.
23:45 Lower cost enables edge-case solutions.
25:27 Streaming and TV as the new “rectangles.”
30:03 Connected TV offers growth potential.
Resources:
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