Recent Posts

As expectations for the customer experience change, your call centre must evolve to meet them. Learn our top predictions for 2024 and how you can adapt.

Learn how healthcare marketers and call center managers are using conversation intelligence to increase patient acquisition and improve patient experiences.

Check out these 10 paid search tips and tricks from Invoca and the PPC pros and Media Experts to learn how to create the most effective PPC campaigns.

Learn how to use call tracking Facebook ads data to reach and convert more high-value target customers by using conversation intelligence.

It's no secret more and more consumers are turning to their mobile device for their every need in life.

The world of voice search is exploding 2026. Read the top voice search statistics digital marketers need to know in this changing landscape.

If you're an acquisition marketer, you should be familiar with attribution. Without it, you have no visibility into which marketing channels & campaigns perform

Conversation Intelligence is reshaping how Telcos are adapting to digitisation. Here's how this technology provides an edge in the new customer-centric world.

Responsive search ads let you create ads that adapt to show more text, and more relevant messages, to your customers. Here's how to make RSAs more effective.

Learn how to use conversation intelligence to improve the online and offline customer experience to convert more leads into customers. 

Automotive digital advertising is more competitive than ever. Gain an edge by using AI to capture actionable first-party insights from phone conversations.

With the right technology, marketers can collect consumer data from every touchpoint. Does your team have the right mix of data to meet its goals?

Can humans classify calls better than AI? Aren't call analytics AIs the same? Test your call tracking AI knowledge with these 5 truths and fallacies.

Missed sales calls are costing you. Learn how to use Invoca conversation intelligence to recover lost sales and reduce unanswered calls.

Marketers say collecting first-party data is a top priority to navigate a cookieless future. Learn the richest first-party data sources to fuel your strategy.

Digital marketers are dropping the ball in one key area of the customer experience: the phone call. And ROI is suffering.

Artificial Intelligence (AI) and data science has a unique and sometimes confusing nomenclature. Here’s an AI term glossary to define the most common AI terms. 

New study shows how consumer buying behavior is shifting during the COVID pandemic and what makes people more confident in making high-stakes purchases online.

Try this calculator to see how much missed patient calls are costing your healthcare business. Learn how Invoca for healthcare can help.

Invoca is honored to be included among the 2020 Great Place to Work® Best Workplaces for Parents™.

The Invoca Marketing Acquisition Benchmark report analyzes data from over 500 marketers to track paid search acquisition cost trends and tips to reduce your CPA

A few years ago, industry experts predicted that text-based chatbots were the next big thing in automated sales and service.

Here are eight of the most important call tracking metrics real PPC experts need in their dashboard.

Invoca has acquired call tracking and analytics platform DialogTech to Become the #1 Conversation Intelligence Platform with $100M in Revenue. Learn more.