Recent Posts

In a customer-centric world, the marketer's weapon of choice is data.

Learn how marketers use first-party data for customer acquisition, campaign optimization, & better customer experiences with conversation intelligence software.

Invoca: Strong Performer in Forrester New Wave AI-Fueled Speech Analytics Providers & earned differentiated ratings in real-time speech analytics, biz analytics

IVRs allow callers to self-route to the best destination. Learn how to use them to generate leads, improve customer support, increase efficiency, and cut costs.

Conversation intelligence uses conversational ai technology to make smarter business decisions with real-time data. Learn more.

Progrexion uses the Invoca call tracking along with data analytics in Adobe Experience Cloud to increase revenue and decrease digital ad spend at the same time.

What does call tracking do for marketers? It's a critical component of the martech stack that many marketers don't know enough about.

We have a message for all the marketers out there -- consumers are calling.

It's time to beef up your Google Analytics game with call intelligence. Call intelligence gives you a whole new offline layer of data.

Using call tracking & analytics in businesses with multiple locations used to be a huge pain. Invoca's exclusive solution makes call tracking easy.

If you're a marketer in travel or hospitality you know that customers frequently cross channels and you deserve credit for offline conversions that you drove.

If you're not using Microsoft Advertising and Bing, you might be taking a ding to your bottom line. Here is why you should be using Bing Ads, too.

Learn about Invoca’s Active Conversation Intelligence platform and its new solutions for e-commerce, sales, and customer experience teams.

More users around the globe are accessing the internet from mobile devices than ever before. Traffic from mobile accounts for 51.2% of total internet traffic.

Marketers are making strides in personalizing digital experiences, but what about phone calls? Learn how to create seamless call experiences in this post.

Learn how to make your YouTube advertising better and use call tracking to get attribution for YouTube ads that drive sales calls.

The integration provides a bi-directional integration that gives Invoca and Tealium users access to richer data to orchestrate better customer experiences.

Conversation Intelligence is enhanced call tracking software that insurance companies are using to revolutionize their marketing strategies. Learn more.

When opening an IRA do you envision walking into the bank lobby, grabbing a paper cup of coffee, and dreaming of retirement as you wait to talk to your advisor?

Learn where your training and coaching focus should be to improve your agents’ call center skills and provide better customer service.

Brands are making digital innovations that bring the convenience of online shopping to physical locations.

To get the right KPIs that tell the real story of your marketing performance, here is a list of the top ten metrics every marketer should track from phone calls

Amplifon head of Digital Marketing Natalie Huff talks about how they are using conversation intelligence technology to drive digital transformation in marketing

With more people going mobile-only and voice assistant usage expected to surge by 130% this year.