Marketing teams spend much of their budgets generating demand, only to lose high-intent buyers when form fill follow-up takes too long, calls are missed, or questions go unanswered. Conversion breakdowns hurt the customer experience, quietly drain revenue, and undermine ROAS.

This playbook shows how leading teams use AI-powered SMS to close those gaps. By engaging buyers instantly in moments of highest conversion intent, AI turns SMS messaging into a true performance channel—one that preserves momentum, recovers lost demand, and ties every conversation back to revenue outcomes.