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Call Intelligence

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CIS'16

The Call Intelligence Summit is over but...

attendees left inspired and equipped to "Think Beyond" their current marketing strategies to create delightful customer experiences that drive revenue.

Leading brand and performance marketers joined industry leaders like Google, Adobe and Facebook for 3 days of exceptional learning, networking and fun in sunny Santa Barbara. Whether you made the trip to Santa Barbara, but couldn’t make it to every session, or you just wished you were there, here are the highlights from our keynotes, breakout sessions and networking events.

CI Summit 16

Think Beyond

We challenged attendees to "Think Beyond" campaigns and call counts and think about how voice can improve the customer experience and drive business impact. Here are just a few things our attendees shared about how they plan to apply the "Think Beyond" concept to their marketing strategy.

"How to ensure that the customer experience is similar across devices and that we do not get in our own way."
Manager Strategic Partnerships, Connect Your Home
"Focus on customer business goals instead of campaign goals."
President, M Call Broker
"Think more about how we route inbound calls and apply real strategy there."
Media Manager, Citrix
Taking on more customer insights and appropriate call routing."
Sr. Account Manager, Apollo Interactive

Keynotes

THink Beyond
THink Beyond

Kyle Christensen, Invoca

State of Digital Marketing
State of Digital Marketing

Yong Su Kim, Google

Marketing in a post-digital world
Marketing in a post-digital world

Collin Colburn, Forrester

Getting Around to Experience
Getting Around to Experience

Adam Justis, Adobe

Breakout Sessions

  • Session 1

    Deeper Call Insights: Looking beyond call duration to drive positive change

    Andrea Mann, Performics
    Pooja Tripathi, Invoca
    Sean Storlie, Invoca

    Knowing what campaign drove a call and how long it lasted is just the beginning. Learn how marketers are leveraging rich call, caller, and conversation insights to drive improvements across their business, from more targeted marketing programs to call center staffing and beyond.

  • Session 2

    Intelligent Call Routing: Getting callers to the right place, at the right time, for the right service

    Chadd Ryan, Frontier
    Kaylan Pasieka, Allstate
    Lindsey Schwarze, Invoca
    Sarah Wernik, Invoca

    Customers are calling and it's your job to understand why; add in the obstacle of getting the right callers talking to the right agents, and you're facing one of today's greatest challenges for the modern marketer. Learn how to tackle this head-scratcher from some of Invoca's most savvy customers, and walk away with tips to provide your callers with the optimal experience, every time, and get smarter data while you're at it.

  • Session 3

    Data Evolved: Rethinking Testing with Call Intelligence

    Amy Andriano, Invoca
    Ian Bell, Vivint
    Jenna Fabino, Invoca
    Josh Grupp, LegalZoom
    Rebecca Kaplan, Acronym

    Whether you’ve never run a test or are a seasoned analytics professional, discover new ways to use call intelligence data to create successful tests, analyze and understand data. Join us as Vivint, LegalZoom and Acronym share their testing philosophies and experiences learned from real-life experiments to increase leads and revenue.

  • Session 1

    Brands and Performance Marketers: Lifecycle best practices for creating successful long term relationships and partnerships

    Eric Evans, HyperTarget
    John Challis, Lending Tree
    Mike Williams, RingPartner
    Sean Geraghty, Invoca
    Zachary Bitsoi, Vivint

    Learn from some of the top brand and performance marketing experts as they share their unique perspective about the qualities that create successful and mutually beneficial pay-per-call relationships. Hear how partnerships are vetted, tested, scaled and sustained at every stage of a partner lifecycle.

  • Session 2

    Call Quality & Affiliate Payouts: Improving both for better calls and happier partners

    Jessica DiConstanzo, Invoca
    Nash Cooper, Invoca
    Natalie Devine, Progrexion
    Nathan Ziv, Invoca
    Sean Geraghty, Invoca
    Terri Reilly, Microsoft Store

    Location and duration of a call is a great starting point to define call quality and payouts, but would if you could do more? Learn how leading performance marketers are redefining call quality to drive more revenue for both themselves and their partners.

  • Session 3

    I didn't even think of that: Taking a closer look at innovative use cases

    Clayton Moran, Apollo Interactive
    Dan Dubinsky, Invoca
    Joe Harkins, Clearlink
    Molly Lewis, Invoca

    We all know the importance of calls in the omnichannel journey. The question then becomes, how can we most effectively leverage the call channel in a manner that both excites and delights our customers? Join this session to learn how a few Invoca customers are leveraging the technology in unique and interesting ways to increase conversion rates, optimize customer experiences, and improve efficiency for their internal teams.

  • Session 1

    CMO Series: Adopting a mobile first strategy

    Anthony Maroon, Google
    Dan Williams, 3 Day Blinds

    Mobile has reshaped the way consumers interact with search and display marketing. Learn from industry experts how they've adapted their marketing strategies and technology stacks to adapt to these changes and thrive.

  • Session 2

    CMO Series: Rethinking social and email engagements using call intelligence

    Brock Ward, BoomTown ROI
    Kevin Cook, Progrexion
    Paul Rudwall, Invoca

    Learn how leading marketers are incorporating call intelligence into their social media and email campaigns to reimagine what a true omnichannel customer experience looks like.

  • Session 3

    CMO Workshop: 5 Ways to Drive Higher ROI through Call Intelligence

    Ari Echt, Invoca
    Bhavna Shewakramani, Performics
    Finhas Jhaveri, Allstate Canada
    Ryan Grier, Connect Your Home

    With vast amounts of data now available, marketing teams are increasingly expected to actively use this data to inform, justify and expand their marketing investments. In this workshop, you will learn the 5 primary ways you can leverage call intelligence data to drive more revenue to your business. Hear real-world examples from Allstate Insurance, Performics, Connect Your Home and Invoca’s own marketing team.

Customer Awards

Congratulations to the winners of this year's Call Intelligence awards. This year's recipients were chosen by a panel of experts for their innovative programs & impressive results. Keep up the great work!

Most Hooked

Big Ass Solutions

Early Adopter

Robert Half International

Ring Leader

Progrexion

Big Picture

DISH Network

Show Me The Money

Apollo Interactive

Call On Me Award

Rise Interactive

Turn Up The Volume

Clearlink

Trail Blazer

Cancer Treatment Centers of America

Seamless Experience

Allstate Insurance

Call Veteran

HyperTarget Marketing

Speakers

Adam Justis
Adam Justis

Director, Product Marketing / Adobe Marketing Cloud

Amy Andriano
Amy Andriano

Product Experience Manager / Invoca

Andrea Mann
Andrea Mann

Media Director / Performics

Anthony Maroon
Anthony Maroon

Product Strategy Lead / Google

Ari Echt
Ari Echt

Sr. Marketing Automation Manager / Invoca

Bhavna Shewakramani
Bhavna Shewakramani

Media Director / Performics

Brock Ward
Brock Ward

Digital Marketing Manager / BoomTown

Chadd Ryan
Chadd Ryan

Sr. Manager, Residential Insights / Frontier

Chris Schulz
Chris Schulz

SVP, Customer Success / Invoca

Clayton Moran
Clayton Moran

Sr. Account Manager / Apollo Interactive

Colin Kelley
Colin Kelley

CTO / Invoca

Collin Colburn
Collin Colburn

Researcher / Forrester

Dan Dubinsky
Dan Dubinsky

Solutions Architect / Invoca

Dan Kresha
Dan Kresha

Manager, Internet Marketing / Mutual of Omaha

Dan Williams
Dan Williams

Chief Revenue Officer / 3 Day Blinds

Dave Coburn
Dave Coburn

EVP, Product Management / Invoca

Eric Evans
Eric Evans

CEO / HyperTarget Marketing

Finhas Jhaveri
Finhas Jhaveri

Director of Digital Marketing / Allstate Canada

Gregg Johnson
Gregg Johnson

CEO / Invoca

Ian Bell
Ian Bell

Manager Marketing Systems & Analytics / Vivint Smart Home

Jason Owen
Jason Owen

VP, Marketing / Credit.com

Jenna Fabino
Jenna Fabino

Sr. Customer Success Manager / Invoca

Jessica DiConstanzo
Jessica DiConstanzo

Sr. Customer Success Manager, Enterprise Engagements / Invoca

John Challis
John Challis

Sr. Director, Performance Marketing / LendingTree

Joe Harkins
Joe Harkins

Sr. PHP Developer / Clearlink

Josh Grupp
Josh Grupp

Marketing Web Developer / LegalZoom

Kaylan Pasieka
Kaylan Pasieka

Online Experience Specialist / Allstate Canada

Kevin Cook
Kevin Cook

Paid Search Strategist / Progrexion

Kyle Christensen
Kyle Christensen

SVP, Marketing / Invoca

Lauren Ishimaru
Lauren Ishimaru

Sr. Product Marketing Manager / Invoca

Lindsey Schwarze
Lindsey Schwarze

Customer Success Manager, Enterprise Engagements / Invoca

Mike Williams
Mike Williams

Co-Founder & President / RingPartner

Mitch Gray
Mitch Gray

Head of Programmatic Display Advertising / Microsoft

Molly Lewis
Molly Lewis

Customer Success Onboarding Specialist / Invoca

Nash Cooper
Nash Cooper

Product Manager / Invoca

Natalie Devine
Natalie Devine

Affiliate Manager / Progrexion

Nathan Ziv
Nathan Ziv

Sr. Director Product Management / Invoca

Nermin Hadzikadunic
Nermin Hadzikadunic

Online, Offline Media - PPC / LeadGiant

Paul Rudwall
Paul Rudwall

Director, Product Marketing / Invoca

Pooja Tripathi
Pooja Tripathi

Sr. Enterprise Customer Success Manager / Invoca

Rebecca Kaplan
Rebecca Kaplan

Vice President / Acronym

Ryan Grier
Ryan Grier

VP, Marketing / Connect Your Home

Sarah Wernik
Sarah Wernik

Director, Customer Success / Invoca

Sean Geraghty
Sean Geraghty

Director Customer Success, Advisory Services / Invoca

Sean Storlie
Sean Storlie

Principal Product Manager / Invoca

Terri Riley
Terri Reilly

Sr. Manager, Digital Marketing / Microsoft Store

Yair Cohn
Yair Cohn

Solutions Engineer / Facebook

Yong Su Kim
Yong Su Kim

VP Americas / Google

Zac Bitsoi
Zac Bitsoi

Affiliate Marketing Manager / Vivint Smart Home

From such great companies as...

Google
facebook
Adobe Marketing Cloud
Forrester
Allstate
Microsoft
Frontier Communications
3 Day Blinds
Mutual of Omaha
LendingTree
LegalZoom
Performics
Vivint Smart Home
BoomTown
Clearlink
HyperTarget Marketing
Credit.com
Connect Your Home
Apollo Interactive
RingParnter
Progrexion
LeadGiant
Acronym