Oh, How We’ve Grown! Celebrating the 1-year Anniversary of Invoca’s Acquisition of DialogTech

min read
Oh, How We’ve Grown! Celebrating the 1-year Anniversary of Invoca’s Acquisition of DialogTech

It’s hard to believe that it’s already been a year since Invoca acquired DialogTech. We’re still feeling the glow as Invoca continues to grow and cement its position as the leader in conversation intelligence. The fantastic people and customers who joined the company a year ago have made it possible for us to bring even more innovations to market, grow our revenue, and make Invoca one of the best places to work in the SaaS world. 

A year after the acquisition, our workforce has grown 33% to nearly 400 employees who are working to ensure the success of over 2,000 customers. Our Employee NPS (eNPS) score is 20% higher than it was on the day of the acquisition. We believe that this is a testament to the efforts we put into making all of the legacy DialogTech employees feel welcome and to strengthening our company culture as we grow in size and become more dispersed in our shift to a remote-first workplace. 

The effort to meld the culture of the two companies spanned from leadership to people and culture to individual directors and managers. The way the people were brought together was viewed as a key success metric, and it was considered every bit as carefully as the legal terms of the acquisition itself. Our success here has been reinforced by multiple awards for workplace excellence, including:

 As great as the workplace accolades are, what matters most is how our people actually feel. Here’s what some legacy DialogTech employees have to say about joining Invoca:

Derek Andersen, Sr. Content and SEO Specialist

"When the acquisition was first announced, I had no idea how it would go. I was pleasantly surprised by how welcoming everyone at Invoca was and how committed they were to helping DialogTech employees succeed. Invoca has also done a great job at not only retaining DialogTech customers but helping them take their conversation intelligence usage to the next level. It's hard to believe it's already been a whole year since the acquisition, and I'm excited to see what the future holds." 

Brooke Medintz, People and Culture Representative

“My team in P&C is an amazing group of individuals who are so willing to go the extra mile and make themselves available not only for their team but the entire company. I can't say enough positive things about them. I'm excited to start my day because I know I get to work, collaborate and have fun with these amazing people. As long as we communicate and collaborate cross-functionally between teams, that's key. By consistently learning and listening to our customers, we can take that feedback and make a more positive experience for those that use our products. Everyone that I've had direct contact with has been so kind, respectful and so helpful.”

John Katz, Mid-Market Account Executive

“Outside of a great Fiscal Year ‘22, the highlight of my experience at Invoca was getting the corporate and mid-market teams together in Lone Tree. It was a blast! Since day one, legacy Invocans, especially those on the commercial side of the house have been super helpful and responsive, but being together in person for the first time after almost a year of being teammates was extremely motivating and positive. I'm lucky to get to work with such talented and genuine peers.

By having so many folks from product and engineering come together as a combined organization with the deep experience and expertise in conversation intelligence and call attribution/tracking, our customers are greatly benefitting from this powerhouse of talent — not only today but in the future as we continue to develop new products and solutions. 

What has surprised me the most about Invoca so far is that from the top down, the leadership team at Invoca truly lives and acts what they preach. Leading hundreds of people in a fully remote work environment during an ongoing pandemic while working through an acquisition, I was very surprised by how smooth the integration has gone and I know that as time continues to push forward, we're going to do some pretty incredible things in the market thanks to the leadership team at Invoca."

As part of the acquisition, we also doubled the size of our R&D investment in 2021 and are now investing $20 million per year to accelerate product innovation to expand our market presence and ensure the ongoing success of our customers. Invoca was also named a Leader in The Forrester Wave™: Conversation Intelligence: Sales And Marketing, Q4 2021 report last November, receiving the top score possible in 13 of 24 criteria, including product and technology innovation roadmap, ease of use, market approach, and performance, and integrations. Being named a Leader in this report validates for us the strength of our platform, our vision, and our strong commitment to our customers' success. 

This commitment is an ongoing effort, of course, and we have continued to bolster the strength of the Invoca platform and have released a bevy of new solutions and features to empower our customers over the past year, including:

  • Invoca for Contact Center: Since its launch in May 2021, Invoca for Contact Centerhas accounted for 15% of total Invoca bookings. The product helps contact center teams improve the conversion of inbound sales by automating quality assurance, improving contact center agent coaching, and personalizing the buying experience. 
  • Lost Sales Recovery: Launched in November 2021, Lost Sales Recovery is already helping businesses, especially multi-location and franchise businesses, identify and immediately act on missed opportunities from unanswered sales calls.
  • “No Code" integration library: The new library empowers end users to set up direct data integrations with various marketing and customer engagement platforms. This “no-code” experience provides a quick view into supported integrations using a simple, self-service workflow.
  • Global transcript search: With Google-like search capabilities marketers and sales leaders can search across all conversation data at once. This broadened view opens up actionable ways to glean deeper insights about the buying experience, such as reviewing mentions of specific competitors or particular offers.
  • Invoca Academy: Introduced a comprehensive training program designed to close the educational gap in applied conversation intelligence.

DialogTech customers are seeing the value in upgrading to the Invoca platform, too. Since the acquisition, upgraded customers have also expanded their usage and investments in Invoca’s conversation intelligence technology by an average of 15%. It’s a great sign that DialogTech customers continue to increase their investments in conversation intelligence as they move to the Invoca platform. Here is what just one of our customers has to say about making the switch:

It has been an incredible year and we have nearly 400 Invocans and thousands of customers to thank for making Invoca the conversation intelligence leader. Here’s to the next year and beyond! 

Interested in joining the Invoca team? Check out our career opportunities here

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