Recent Posts
Paid Media Budgets Are Growing Again, Here's How to Keep Your Bigger Budget
Learn the latest paid media budget trends. Discover how marketing leaders can capitalise by using AI to improve the efficiency of their media spend.
Why CMOs Need to Fill the Gaps in Their Marketing Measurement Strategy
While most CMOs have tracking for the online buying journey, they have a measurement gap for the offline journey. Learn why this is harming revenue growth.
Report: B2C Marketers See Impressive ROI from AI, Will Increase Investment in 2025
This new research report reveals how optimistic B2C marketers are about AI, how AI investment is changing, how AI will impact marketing careers, and more.
Sales and Marketing Strategy: Fundamental Differences Explained
Learn how a strong sales and marketing strategy aligns both teams, improves collaboration, and drives revenue growth for your business.
AI for Sales: Top Tools to Enhance Your Bottom Line
Discover how AI for sales transforms efficiency by automating tasks, analyzing data, and improving customer engagement to boost revenue.
Customer Journey Tracking: Mapping the Path to Conversions
Understand how customer journey tracking can boost conversions, improve engagement, and provide insights to refine your marketing strategy.
AI Marketing Analytics: Benefits, Use Cases, and Top Tools
Uncover the benefits of AI marketing analytics, from customer insights to campaign optimisation, helping your team make data-driven decisions.
What Does a Connected Buying Journey Mean for Marketers?
The modern buying journey is more complex than ever. Learn how your marketing team can connect all its online and offline touchpoints with Invoca.
Future-Proof Your Phone Call Conversion Data With Invoca’s Durable Attribution for Google Ads
Learn how to capture every phone lead and conversion from Google Ads campaigns with Invoca's durable attribution support for Google enhanced conversions.
4 Steps to Connect Online and Offline Buyer Journeys to Drive Revenue Growth
Learn how to connect online and offline phone experiences and use 1st-party data to connect the full buying journey and drive revenue growth.
Direct-to-Patient Marketing: 8 Strategies to Connect with Patients
Explore strategies for direct-to-patient marketing in healthcare, how to implement them, and future trends that will reshape the healthcare industry.
On-Premise vs. Cloud Contact Centres: Which Is Right for Your Business?
Discover the pros and cons of on-premise and cloud contact centres. Learn how to make the best decision for your business based on budget, security, and more.
Sales and Marketing Analytics: Key Metrics to Track for Growth
Unlock the power of sales and marketing analytics to drive growth, improve performance, and make data-driven decisions for success.
Customer Experience Optimisation: What You Need to Know
Explore key strategies for customer experience optimisation to improve interactions, satisfaction, and retention across all channels.
Creating an Omnichannel Customer Journey: Top Strategies
Discover effective strategies to create a seamless omnichannel customer journey and enhance customer satisfaction across all touchpoints.
Top Customer Experience KPIs to Measure for Success
Learn the essential customer experience KPIs to measure in 2024 for optimising satisfaction, loyalty, and business success.
What Is Marketing Attribution? Basics, Benefits, and Best Practices
Understand marketing attribution and its critical role in optimising your ad spend, improving campaign effectiveness, and enhancing ROI across channels.
Congratulations Invoca Impact Awards 2024 Winners!
Join us to celebrate Invoca's most innovative customers and partners in the 2024 Invoca Impact Awards!
New Invoca Integration Provides HIPAA-Compliant Call Conversion Data for Freshpaint Users
Learn how the new Freshpaint integration for Invoca helps healthcare marketers drive more patient appointment calls from search and digital advertising.
Introducing Invoca Impact Awards 2024 Finalists!
The Invoca Impact Awards showcase the most innovative users of our revenue execution platform. See the finalists here!
Customer Experience Management (CXM) Explained
Customer experience management helps businesses enhance interactions and boost customer satisfaction. Learn the key strategies for successful CXM.
What Is Marketing Data? Importance, Types, and Use Cases
Explore the power of marketing data to boost your business strategy, enhance customer understanding, and drive targeted campaigns for better ROI.
