SANTA BARBARA, CA, Feb. 25, 2021 – Invoca, the leading Active Conversation Intelligence platform for revenue teams, ended its 2020 fiscal year with record revenue, accelerating growth, and continued momentum in winning over even the most sophisticated marketers. Invoca announced new conversation intelligence products to support sales, eCommerce, and customer experience teams, expanded its executive leadership team, and broadened product adoption across enterprise organizations spanning telecommunications, financial services, insurance, and healthcare.
New customer wins included Build.com; Christian Brothers Automotive; Cincinnati Bell; Deluxe Corporation; LegalShield; LifeBridge Health; Media Experts; Neighborhoods.com; Pinnacle Dermatology; RingCentral; Smith & Noble; Tax Defense Network; Windstream and others.
Enterprise Customer Adoption and Accelerated Growth
During the pandemic, Invoca customers relied on conversation intelligence to understand and adapt to the ever-changing market needs and buying behaviors. This led to a record-breaking 40% year-over-year increase in expansion bookings and an NPS score of 75.
“In today’s business environment, revenue teams know that customers’ needs are rapidly changing. When it comes to making a high-stakes purchase, customers pick up the phone for advice to find the right product. If businesses don’t have the technology to understand those conversations and how they fit with digital experiences in the path to purchase, they’ll lose valuable insight into the buyer journey,” said Gregg Johnson, CEO of Invoca. “At Invoca, we help our customers focus on what matters most–the customer interaction–while gathering the data and delivering the experiences that drive higher revenue.”
“The main reason that we love partnering with Invoca is that it’s an innovation-driven company. They’re always doing new things, and I don’t ever have to worry about falling behind,” said Nataly Huff, VP of marketing at Amplifon Americas. “Invoca is a very powerful solution that has become the linchpin for our entire data structure and digital strategy.”
New Product Innovation and Integrations
During its 6th annual Invoca Summit conference, Invoca announced that it would extend its AI-powered conversation intelligence platform beyond the marketing organization to serve sales, eCommerce, and customer experience teams. The new solution sets enable all revenue teams at business-to-consumer (B2C) brands to create better buying experiences, drive more leads, and increase revenue – all while aligning to new customer behaviors brought on by the pandemic. By helping brands understand conversation data and activate it across their technology stack, Invoca enables them to enhance every digital touchpoint and human interaction.
During the summit, Invoca also launched the Invoca Exchange, a marketplace of more than 40 partner solutions and integrations, to simplify the activation of conversation intelligence across customer tech stacks. Featured integrations include Google, Salesforce, Facebook, Adobe, Tealium, and new partnerships with Five9, FullStory and Criteo.
Invoca Summit, which featured inspiring marketers sharing their stories on how they’re delivering uncommon results in an uncertain world by tapping into the power of human conversations, is now available for free on-demand.
New Executives Hires and Company Awards
In 2020, Invoca welcomed former Hootsuite and Yammer executive Dee Anna McPherson as CMO and former Citrix and Imperva executive Jennifer Lovette as SVP of Customer Success. These two executive additions have been critical as the company continues its accelerated growth in helping customers use conversational insights to transform their businesses at scale.
Throughout the year, Invoca received multiple recognitions for both its technology and workplace culture, including:
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About Invoca
Invoca is a revenue execution platform that connects marketing and sales teams to help them track and optimize the buying journey to drive more revenue. By using a comprehensive revenue execution platform with deep integrations with leading technology platforms, revenue teams can better connect their paid media investments directly to revenue, improve digital engagement, and deliver the best buyer experiences to drive more sales. With Invoca, top consumer brands, including AutoNation, DIRECTV, Mayo Clinic, Mutual of Omaha, and Verizon, experience unbelievable results powered by undeniable data. Invoca has raised $184M from leading venture capitalists, including Upfront Ventures, Accel, Silver Lake Waterman, H.I.G. Growth Partners, and Salesforce Ventures. For more information, visit www.invoca.com.
Media Contact:
Sandy Pell
Senior Director, Corporate Marketing
press@invoca.com
