Google Ads Data Manager

Overview

Data Manager provides a centralized place for Google Ads customers to manage connections between a third party (like Invoca!) and Google Ads. This means that if the user leaves the company or their access to the Google Ads account is revoked or they reset their password, the connection between Invoca and Google Ads will remain intact!

"Are there any actions I need to take?"

  • The process to integrate Google Ads remains the same: Click the tile in the Invoca UI and follow the authorization steps
  • If you have Admin access to the Google Ads account, we automatically connect using the Data Manager connection
  • If you do not have Admin access, we tie the integration to the specific user’s account (what we’ve historically done)

To learn about how you can maximize the performance of your Google Ads campaigns, watch our on-demand webinar, "Google Ads Masterclass: New Rules for Maximizing Conversion Rates."

Key Benefits

  • You will see far fewer auth issues because Data Manager connections are not linked to a specific Google User account