Intelsio is a performance marketing agency specializing in customer acquisition. The team uses Invoca to drive more high-quality phone leads at a lower cost for its customer Byte.
"In the past, we had to assume that call duration correlated with call quality," said Anna Jefferis-Lewis, President and COO at Intelsio. "While duration can be a helpful indicator, it doesn't always mean a sale took place on the call. You're making guesses. Now, with Invoca, our clients can see the true quality of each call. It's helped them get far more value from affiliate marketing."
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