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Blog
Recent Posts
Contact Centre
by
Jane Irene Kelly
Understanding Speech Analytics in Call Centres: Benefits and Tips
Discover how speech analytics call centre technology can transform your customer service and increase efficiency with real-time insights.
Healthcare
by
Owen Ray
How Healthcare Marketers Can Succeed in a HIPAA-Compliant World
Learn how healthcare marketers can retain analytics and marketing performance following new guidance from The Department of Health and Human Services (HHS).
Revenue Execution
by
Nina Andres
How Leading Companies Bridge the Sales/Marketing Divide with Invoca
These leading companies built outstanding sales and marketing partnerships. Read their stories and learn how you can replicate their success.
Revenue Execution
by
Derek Andersen
Boosting Revenue Through Marketing and Sales Alignment
Learn the correlation between B2C marketing and sales alignment and revenue growth. Discover how revenue execution platforms can help.
Digital Marketing
by
Owen Ray
Google Keeps Third-Party Cookies in Chrome, but Marketers Should Focus on First-Party Data Anyway
Third-party cookies remain active in Chrome for now, but here's why marketers must stay focused on utilizing first-party data.
Marketing Analytics
by
Owen Ray
Drive More Revenue from Social Media Advertising with Invoca’s Integrations
Invoca has the best call tracking social media ad integrations. Learn more about integrations with TikTok, Snapchat, Facebook, Instagram, Pinterest, and more.
Automotive
by
Blair Symes
How Auto Dealers Use VinSolutions and Invoca to Turn Phone Leads Into Revenue
Leading auto dealers use Invoca's no-code integration with VinSolutions to complete their view of each customer’s journey. Learn how it works in this blog post.
Revenue Execution
by
Derek Andersen
Unraveling the Challenges of Disconnected B2C Sales and Marketing Teams
In our recent study, we delved into common challenges that cause disconnects between B2C sales and marketing teams. Learn what they are and how to solve them.
Contact Centre
by
Jane Irene Kelly
Call Centre Agent Training: Strategies and Best Practices
Discover the latest strategies for building a call centre training program. Learn how these best practices and tech tools can help your team succeed.
Home Services
by
Jane Irene Kelly
12 Innovative Home Services Marketing Ideas to Boost Your Strategy
Explore strategies to revolutionise home services marketing with digital platforms, AI, omnichannel experiences, innovative paid search strategies, and more.
Customer Experience
by
Jane Irene Kelly
Understanding the Customer Journey: Definition, Stages, and Benefits
Discover the essential stages and benefits of understanding the customer journey. Learn how to optimise each stage for a better customer experience.
Invoca News
by
Maria Ogneva
2024 Invoca Impact Awards Nominations Now Open!
The Invoca Impact Awards recognize the most innovative Invoca customers and partners. Nominate yourself, your team, or company today.
Revenue Execution
by
Derek Andersen
Top Contact Centre Sales Challenges Overcome with Revenue Execution
Explore how revenue execution platforms address the biggest contact centre sales challenges of 2024 and drive performance.
Customer Experience
by
Owen Ray
The 5 Biggest Barriers to Understanding the B2C Buyer Journey
Learn what prevents B2C marketing and sales teams from understanding the complete buying journey from online to offline channels.
Revenue Execution
by
Derek Andersen
How Leading Marketers Implement a Revenue-Focused Strategy
In our recent webinar, we spoke with leading marketers to learn how they prove the revenue of their marketing efforts. Learn their top tips in this post.
Revenue Execution
by
Peter Isaacson
The CMO’s 6-Step Guide to B2C Marketing and Sales Alignment
Learn how CMOs and sales leaders can create better alignment between sales and marketing teams to drive more revenue with this 6-step guide.
Invoca News
by
Derek Andersen
Celebrating Pride Month at Invoca
Come celebrate Pride with Invoca! We're proud to share the stories of a few of our LGBTQ+ employees and allies in this blog post.
Marketing Analytics
by
Jane Irene Kelly
The Art of Gathering Customer Insights: Best Practices and Strategies
Customer insights are your key to thriving in today’s competitive business world. Learn the art of gathering, analysing, and applying those insights.
Marketing Analytics
by
Jane Irene Kelly
How to Conduct a Competitor Analysis
Learn how to conduct a competitor analysis to anticipate competitive moves and improve products and services for an industry advantage.
Contact Centre
by
Jane Irene Kelly
Thriving in High Call Volume: Strategies for Efficient Customer Service
Learn how to optimize call handling processes, leverage technology solutions, and empower your team to thrive and deliver exceptional customer service.
Home Services
by
Jane Irene Kelly
How to Enhance the Customer Experience in Home Services
Discover key strategies to improve customer experience in home services. Learn about customer-centric approaches, technology tools, and innovative strategies.
Healthcare
by
Derek Andersen
How Healthcare Providers Improve Patient Experiences with PreSense
Leading healthcare providers use PreSense to create seamless patient experiences. Learn how it can help you drive more new appointments and build loyalty.
Revenue Execution
by
Owen Ray
Revenue Growth Slowed by B2C Brands’ Struggle With Marketing and Sales Team Alignment
New data report reveals how sales and marketing team alignment at B2C brands impacts the buying journey and revenue growth. Get the report.
Home Services
by
Owen Ray
See How Much Missed Sales Calls Cost Home Services Businesses
Home services and construction businesses lose millions of dollars a year because of missed sales calls. Learn how unanswered calls are costing you customers.
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