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Blog
Recent Posts
Customer Experience
by
Jane Irene Kelly
Customer Interaction 101: How to Improve and Manage in 2025
Customer interaction shapes every brand touchpoint. Learn how to improve and manage it in 2025.
Customer Experience
by
Jane Irene Kelly
What Is Customer Experience Automation (CXA)?
Customer experience automation powers scalable CX. Learn how CXA works and why it matters.
Insurance
by
Jane Irene Kelly
Improving Insurance Customer Experience: Key Tips and Trends
Insurance customer experience is changing; discover crucial tips to improve CX and reduce churn.
Customer Experience
by
Jane Irene Kelly
How to Create a Customer Experience Strategy: 7 Key Steps
Discover how a customer experience strategy can build loyalty, drive satisfaction, and boost retention.
Customer Experience
by
Jane Irene Kelly
Top 5 Customer Experience Examples to Learn From
See top customer experience examples across industries and learn how leading brands deliver standout service moments.
Customer Experience
by
Jane Irene Kelly
Customer Journey Touchpoints Explained and How to Identify Them
Explore customer journey touchpoints, their role in engagement, and how to identify and optimize them across channels.
AI
by
Blair Symes
5 Ways to Use Caller Sentiment Data to Improve Your Digital Marketing
AI can unlock a wealth of insights from every phone conversation. Learn how sentiment data can help you improve search, email, social advertising, and more.
Contact Centre
by
Derek Andersen
Survey: Consumers Still Value Human Assistance Over the Speed of AI
Our survey of 1,000 US and UK consumers uncovered how people really feel about AI. Check out this blog post to learn if you're meeting your customers' needs.
Call Tracking
by
Blair Symes
5 Ways to Defend and Optimise YouTube Ad Spend with Phone Lead Data
Is your YouTube advertising budget under pressure? Learn how to drive more leads from your campaigns and prove your results with call tracking.
Contact Centre
by
Derek Andersen
Call Handling Performance Benchmarks Contact Centre Leaders Need to See
We analysed 60 million phone calls to discover how often businesses are correctly handling phone leads. See how your contact centre stacks up!
Revenue Execution Heroes
by
Nina Andres
Revenue Execution Hero Spotlight: Dan Williams
We're putting a spotlight on our most inspiring customers! Today’s featured hero is Dan Williams, Chief Revenue Officer at 3 Day Blinds.
Contact Centre
by
Jane Irene Kelly
What Is Call Flow? Impact, Best Practices, and How to Manage
Learn what call flow is, why it matters in customer service, and how to improve support outcomes with best practices.
Contact Centre
by
Jane Irene Kelly
What Is Call Centre Monitoring and Why Is It Important?
Learn how call centre monitoring improves performance, customer satisfaction, and efficiency.
Customer Experience
by
Jane Irene Kelly
Customer Service vs. Customer Experience: Key Differences
Discover customer service vs. customer experience differences, how they relate, and why both are vital to brand loyalty.
Invoca News
by
Derek Andersen
5 Insights We Learned From Analysing 60 Million Phone Conversations
We analysed over 60 million phone calls — the findings reveal surprising insights about how businesses handle this crucial customer touchpoint.
Contact Centre
by
Peter Isaacson
New Forrester Wave Shows the Importance of the Connected Buyer Journey
Invoca was named a Strong Performer in the Forrester Wave™: Conversation Intelligence Solutions For Contact Centres, Q2 2025 report. Learn more.
AI
by
Blair Symes
7 Strategies to Drive More Phone Call Conversions From AI Search Engines and SEO
If you're looking for an edge in this new SEO world, phone calls to your business are your secret weapon. Learn why they matter and how to drive them.
Invoca News
by
Gregg Johnson
The Future of AI-Powered Buying Journeys: Invoca's Acquisition of Symbl.ai
How Invoca's acquisition of Symbl.ai enables agentic AI capabilities to orchestrate the buying experience across digital, voice, and messaging channels.
Contact Centre
by
Jane Irene Kelly
What Is CSAT? Purpose, Benefits, and How to Measure It
Learn about Customer Satisfaction Score (CSAT) and best practices to improve customer happiness.
Customer Experience
by
Jane Irene Kelly
Customer Effort Score (CES): What It Is and How to Improve It
Learn how to measure Customer Effort Score (CES) and strategies to enhance customer satisfaction.
Customer Experience
by
Jane Irene Kelly
Customer Experience Analytics: A Guide to Improve and Grow
Learn how customer experience analytics help businesses optimise touchpoints through customer data.
Revenue Execution Heroes
by
Nina Andres
Revenue Execution Hero Spotlight: Elliot Johnson
We're putting a spotlight on our most inspiring customers! Today’s featured hero is Elliot Johnson, CMO at Angel Reyes and Associates.
Revenue Execution Heroes
by
Nina Andres
Revenue Execution Hero Spotlight: Matt Eaves
We're putting a spotlight on our most inspiring customers! Today’s featured hero is Matt Eaves, VP of Digital Marketing at University Hospitals.
Contact Centre
by
Owen Ray
Why Invoca Leads the Charge in Contact Centre AI Innovation
See how Invoca's latest contact centre AI innovations enable businesses to provide exceptional buyer experiences, convert more leads, and improve efficiency.
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