Recent Posts

The industry average return on Google PPC ads is nearly 2:1. Learn how you can boost your ROI even higher with artificial intelligence.

Today on Inside Invoca Engineering, we discuss the improvements made to our performance scoring, why we did it, and how our Signal AI performance scoring works.

We're thrilled to announce that Gregg Johnson, Invoca CEO, is #3 on The Software Report's list of Top 25 Growth Leaders.

Getting Great Place to Work (GPTW) certified means more than slapping another badge on our careers page. Learn more here!

Commitment to our customers, collaboration, and continuous improvement in a positive environment is our way of life at Invoca.

Digital marketers are always looking for new ways to increase customer acquisition rates.

Many brand-based problems have stemmed from not being human enough. It may sound counterintuitive, but AI can help your brand feel more human.

Marketers are increasing their Facebook advertising spend. Learn 38 statistics that can give you a competitive edge.

Seven marketers describe how they use call tracking and conversational analytics software to optimize their marketing efforts. Learn more.

We chatted with Kihana Langdon, Senior Customer Success Onboarding Specialist at Invoca, about what makes her team the best team and why she loves her day job.

Learn how changes to Google Featured Snippets can hurt click-through rates - and why you still want to get the featured snippet anyway.

Here are four simple things email marketing automation software lets you do that make a big difference for customer experience.

The world of performance marketing is dependent on getting fast and quality results. Key performance indicators (KPIs) are focused on driving conversions.

Did you miss out on Invoca Summit 2021? Or just need a refresher? Learn our top 5 takeaways from the conversation intelligence conference in this blog.

The Invoca + SproutLoud partnership brings AI-powered conversation intelligence to brands that sell through distributed networks of multi-location resellers.

Getting good first-party data is no longer an option. Here's why call tracking is must-have martech for companies that rely on inbound calls to make sales.

Learn how to use call tracking data to optimize marketing campaigns for higher-quality calls.

Learn how franchises use conversation intelligence to track and attribute sales that happen on the phone and share data between franchisees and franchisors.

See how to improve Google Ads attribution Google Data-Driven Attribution for phone call conversions and smart bidding. DDA now works with more conversion types.

The California Consumer Privacy Act (CCPA) went into effect on January 1, 2020 and here's what you need to know...

In 2025, marketers are capturing more data than ever before. Learn how to use it to personalise experiences and boost ROI.

International Women’s Month is an opportunity to reflect on the impact, intelligence, and inspiration that women give to the world 365 days a year.

Summer is finally here and unless you are selling sunscreen, you might want to take a look at how to create interesting marketing campaigns to boost your sales.