Recent Posts

Learn how to use call tracking data to optimize marketing campaigns for higher-quality calls.

Learn how franchises use conversation intelligence to track and attribute sales that happen on the phone and share data between franchisees and franchisors.

See how to improve Google Ads attribution Google Data-Driven Attribution for phone call conversions and smart bidding. DDA now works with more conversion types.

The California Consumer Privacy Act (CCPA) went into effect on January 1, 2020 and here's what you need to know...

In 2025, marketers are capturing more data than ever before. Learn how to use it to personalise experiences and boost ROI.

International Women’s Month is an opportunity to reflect on the impact, intelligence, and inspiration that women give to the world 365 days a year.

Summer is finally here and unless you are selling sunscreen, you might want to take a look at how to create interesting marketing campaigns to boost your sales.

86% of CEOs said AI is mainstream technology in their office. If you don’t use AI to improve customer experiences, you’ll fall behind your competition.

Apple has essentially killed the IDFA, or identifier for advertisers, in iOS 14. Here’s what it means to marketers and how it impacts call tracking with Invoca.

Google paid search ads help marketers drive more inbound phone calls to their businesses. See this infographic to see stats on Google Ads and phone calls.

Bridging the online-offline divide that occurs when clients call, marketers must decide on call tracking or intelligence. There are some important differences.

Every year, we’re inspired by how Invocans use their volunteer time off to make a difference in their communities. Read their stories here. 

To truly own the eCommerce experience, you need to connect the digital-to-call experience and get deep insights about each customer. Learn how in this blog.

See how LendingTree uses Invoca call tracking and analytics to get better marketing attribution from phone calls and create an exceptional customer experience.

Learn the advantages of shifting to a remote contact centre and check out the latest tools managers are using to improve performance.

Learn how eCommerce teams can use conversation intelligence and call tracking software to optimize digital experiences and increase conversion rates.

When it comes to women in computer science, industry stats present a pretty bleak picture.

Omnichannel marketing ensures customers receive a consistent experience across all online and offline channels. Learn how to prepare your strategy for 2025.

The latest news and tactics that marketers can employ in a world without browser cookies in part two of our series on the end of tracking cookies.

Learn how revenue execution platforms help marketers, call centers, and multi-location businesses reduce missed sales call rates and improve followups.

Whether it’s dessert, makeup, or post-Billy-Madison era Adam Sandler movies -- sometimes less is more.

To help you get in the game, we've compiled 20 facts from Invoca's newest report, the 2016 Call Intelligence Index.

Learn how call tracking works with Salesforce Sales Cloud to give you closed-loop attribution, build audiences, and unify customer data.

Check out this handy checklist to boost your return on ad spend (ROAS) and sales from your Facebook ads and optimize all your Facebook ad campaigns.