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Blog
Recent Posts
Call Tracking
by
Sam O'Brien
5 Ways Call Centers Can Improve The Customer Experience
Learn how to create a positive call center experience that will build customer loyalty and create a better understanding of your customers. Learn more.
Telecommunications
by
Owen Ray
Invoca Call Tracking and Analytics Helps DISH Boost Conversion Rates
See how DISH Network uses Invoca call intelligence to create a highly personalized phone experience that converts more shoppers.
Call Tracking
by
Owen Ray
How to Track Phone Calls in Google Analytics 4: A Simple Guide
Learn how to track phone calls in Google Analytics 4 with this simple guide. Invoca explains how you can track leads and ultimately improve customer engagement.
AI
by
Laura Schierberl
Insurance Industry Must Apply Voice AI with a Human Touch
In the past year, smart speakers have become the fastest-growing category of consumer tech and a mainstream way for people to interact with brands.
Call Tracking
by
Owen Ray
Video: How Invoca Tracks and Attributes Phone Calls with Dynamic Phone Numbers
In this video series, we'll make it easy to understand how Invoca tracks, unifies, and analyzes valuable call data.
Call Tracking
by
Owen Ray
Call Tracking & Conversational Intelligence for the Automotive Industry: Everything you Need to Know
Learn how call tracking helps car manufacturers, dealerships and automotive repair service networks drive more revenue and improve customer experience.
Marketing Analytics
by
Cari Thompson
Why eMarketer Says The Phone Is The Most Frustrating Channel
Callers are a company's most valuable leads, yet they aren't taking care of these potential customers and are losing business because of it.
Paid Search
by
Owen Ray
Will Paid Search Ads Ruin Voice Search?
Marketers continue to await the arrival of paid search ads to voice assistants like Google Home and Amazon Alexa with bated breath.
Invoca News
by
Debby Haynam
Invoca Named Best Call Management Solution in the MarTech Breakthrough Awards
Invoca is honored to be named “Best Call Management Solution” in the 2020 MarTech Breakthrough awards.
Invoca News
by
Stacey Watkins
New No-Code Integrations and More in the Invoca Winter ‘22 Release
With Invoca's new no-code integrations, customers can easily stream conversation intelligence data into other platforms with just a few clicks. Learn more.
Financial Services
by
Derek Andersen
5 Financial Services Marketing Trends You Need to Know in 2025
Discover the key financial services marketing trends we’ll see in 2025, and how a revenue execution platform can help you capitalise on them.
Healthcare
by
Derek Andersen
How to Enhance Patient Experiences with Call Tracking & Analytics
Phone calls are a critical part of the patient journey. Learn how to drive more appointment calls and create seamless call experiences.
Marketing Analytics
by
Owen Ray
How Invoca Call Tracking & Analytics Works for the Call Center
The call center and marketing might have more in common than you think.
Marketing Analytics
by
Laurence Santy
Study Finds Conversations Play Critical Role In Consumers' Financial Decisions
As the financial services industry goes digital, it’s clear that human interaction will still play a large role. Learn why phone call experiences are critical.
Conversation Intelligence
by
Owen Ray
See How Much You Can Reduce Your CPA with Conversation Intelligence
Try this CPA calculator to see how much you can reduce your paid search customer acquisition cost with conversation intelligence.
Invoca News
by
Laura Schierberl
It’s Official: Invoca Is Now A Facebook Marketing Partner
We couldn’t be happier to announce that Invoca has been selected as a Facebook Marketing Partner.
Telecommunications
by
Justin Bell
What the 2021 STIR/SHAKEN Deadline Means for Call Fraud Prevention
Telecoms must now implement STIR/SHAKEN protocols to stop robocalls and call fraud. Here’s how Invoca is helping stop call fraud and toll-free traffic pumping.
Paid Search
by
Owen Ray
How to Choose the Right Google Ads Campaign and Make it Better with Call Tracking
Here's how to pick the right Google Ads campaign type for your business and optimize ad campaigns with Invoca call tracking software.
Contact Centre
by
Owen Ray
Up-Level Your Agent Performance With Automated Contact Centre QA
Is your call centre sales team performing to its potential? Implement a quality assurance program to improve outcomes for your sales goals and your customers.
Invoca News
by
Debby Haynam
Women in Tech: Celebrating Our Mentors
Whether it was a specific action, encouraging statement, or memorable personality strength—these women uplifted and inspired us.
Call Tracking
by
Blair Symes
5 Essential Marketing Strategies for Call Conversions
Marketing leaders are making it easy for consumers to engage in conversation with their businesses over the phone. Here are 5 essential strategies.
Performance Marketing
by
Derek Andersen
10 Steps to Improve Your Online Reputation Right Now
Wondering how to improve your business's online reputation? Gain insights about helpful tools and follow our 10 steps to help improve your online reputation.
Invoca News
by
Owen Ray
Congrats to Invoca Academy’s First Scholars!
Congratulations to 20 new Scholars from DAC, Media Experts, and Rise Interactive for becoming the first group of certified conversation intelligence experts!
Marketing Analytics
by
Owen Ray
How to Measure Paid Search ROI with Call Analytics Data
Here are some tips from Think With Google and the call analytics experts at Invoca on how to accurately measure your paid search with call tracking.
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