Invoca Summit Encore

Invoca Summit was three full days of inspiring marketers sharing how they are delivering uncommon results in an uncertain world by tapping into the power of human conversations.

On-Demand Agenda -Day 1

Summit Kick Off: Navigating Changing Consumer Needs
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Speakers
Brendan Witcher
VP and Principal Analyst, Forrester
Opening Keynote
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Speakers
Gregg Johnson
CEO, Invoca
Dee Anna McPherson
CMO, Invoca
Anand Rao
SVP Marketing & eCommerce, AutoNation
Melissa Pruessing
SVP of Consumer Marketing, Aspen Dental
Channeling Change: Executive Advice on Reaching Your Customer in 2020 and Beyond
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Speakers
David Nguyen
Associate Director of Marketing Technology, AT&T
Clayton McLaughlin
SVP Head of Media Investment, iCrossing
Jennifer Lovette
SVP of Customer Success, Invoca
Luci Rainey
CMO, PODS
Mastering Omnichannel: How to leverage Google And Invoca to Measure and Optimize for Every Customer Interaction
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Speakers
Kemble Fletcher
Sr. Measurement Lead, Google
Liam Clark
Principal Consultant, Invoca
Ted Cragwall
Product Lead
From Mediocre Expectations to Exceptional Growth: How Windstream is Crushing Their Revenue Goals in 2020
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Speakers
Aaron Pierce
VP of Marketing, Windstream
Lorenzo Clark
VP of Sales, Windstream
Lauren Harris
Director, Product Management, Invoca
Crisis Response: Pivoting from Attribution to Customer Experience Enablement with Invoca
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Speakers
Shannon Johnson
Director of Marketing Operations, Spectrum Retirement Communities
Jeff Arduino
National Director of Sales, Spectrum Retirement Communities
Quique Berumen
Customer Success Manager, Invoca
Using Conversational Intelligence to Gain Cross-Channel Visibility in a Challenging Economy
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Speakers
Charlie Farrell
Manager, Media Management & Performance, Rogers
Alex Holladay
Marketing Analytics & Business Intelligence, Dell
Sheri Kimes
Demand Marketing Manager, Dell
David Dodds
Sr. Director, Customer Success, Invoca

On-Demand Agenda -Day 2

Driving High-Value Franchise Leads: How Granular Data Changed Everything
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Speakers
Nataly Huff
Director of Digital Marketing
Mallory Capraro
Enterprise Customer Success Manager, Invoca
Women Driving a Culture of Belonging in Performance Marketing
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Speakers
Joy Miskovich-Dudas
CEO/Founder, OfferWeb
Michele Papillon
VP Business Development, CTA Media
Monique Zapata-Kaufman
Group Director, Commission Junction
Sarah Gulbrandsen
President/COO, Ring Partner
Chalymar Barkarr
Performance Team Lead, Invoca
Conversation and Co-Creation: Passing Tomorrow's Turing Test
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Speakers
Peter Coffee
VP of Strategic Research, Salesforce
From Cost Center to Revenue Driver: How True Attribution with Invoca is Transforming Flagstar’s Marketing
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Speakers
AJ Aleccia
Marketing Analytics Lead, Flagstar Bank
Stacey Watkins
Sr. Product Marketing Manager, Invoca
Improving the Digital Buying Experience Using New Technology and Tactics
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Speakers
Jay Calavas
Chief Innovation Officer, Tealium
Tim Rogers
SVP, Global GM - Omnichannel & CRM, Criteo
Jamie Garverick
Head of Sales, FullStory
Lauren Harris
Director, Product Management, Invoca

On-Demand Agenda -Day 3

Mastering the New Marketing Mindset
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Speakers
Raja Rajamannar
Chief Marketing & Communications Officer and President, Healthcare Business, Mastercard
Getting a Holistic View of Digital Paid Media Data to Drive the Ultimate Client Performance
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Speakers
Howard Diamond
Chief Strategy Officer, Rise Interactive
Brent Laufenberg
Chief Technology Offier, Rise Interactive
Neal Kawesch
Director, Partnerships & Alliances
Learning Lab: Measure True Performance & Optimize Your Marketing Strategy
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Speakers
Katie Rogers
Customer Success Onboarding Specialist
Jake Waters
Technical Account Manager
Learning Lab: Get More Done in Less Time — Managing Multiple Locations, Teams and Data Views
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Speakers
Cassie Kamphaus
Customer Success Onboarding Specialist, Invoca
Pedro Perez
Product Manager, Invoca
Building a Measurement and Optimization Machine with Invoca to Power a Digital Marketing Intelligence Evolution
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Speakers
David Salcido
Director of Digital Marketing, Viasat
Frank McGinn
Digital Marketing Coordinator, Viasat
Maggie Heatherman
Sr. Enterprise Customer Success Manager
Learning Lab: Discover New Customer Insights & Trends
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Speakers
Ben Gold
Sales Engineer, Invoca
Sofia Contreras
Customer Success Representative, Invoca
Learning Lab: Improve & Accelerate Your Customer's Buying Experience
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Speakers
Farani Haynes
Principal Customer Success Manager, Invoca
Linda Escobar
Senior Customer Success Onboarding Specialist, Invoca

Invoca Summit 2021

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Thank you to our 2020 sponsors
who helped make Invoca Summit possible!

Invoca Summit Sponsor / Adobe
Invoca Summit Sponsor / Tealium